Social Media Coordinator

The Social Media Coordinator position at INVEL Capacitación Empresarial is a full-time, on-site role based in Lahore. This role involves planning, creating, and publishing engaging social media content across various platforms while ensuring alignment with the company’s brand guidelines and training services. The coordinator will play a vital role in enhancing the company’s online presence and supporting marketing campaigns to drive engagement and conversions.

Key Responsibilities
The Social Media Coordinator will manage daily posting schedules and monitor audience engagement across social channels. Responsibilities include responding promptly to comments and messages to foster community interaction. The role requires collaboration with internal teams to gather relevant content and support ongoing campaigns aimed at increasing reach and conversion rates. Additionally, the coordinator will analyze social media performance metrics regularly and provide data-driven recommendations to optimize strategies. Maintaining a consistent brand voice and staying updated on the latest platform trends and best practices are essential aspects of this position.

Required Qualifications
Candidates should have the ability to create and manage social media content and marketing initiatives across multiple platforms effectively. Strong communication and writing skills are necessary to ensure clear, engaging, and professional online interactions. A solid understanding of digital marketing principles, including audience targeting, analytics, and campaign optimization, is required. Experience with social media management and analytics tools such as Meta Business Suite, Hootsuite, Buffer, or similar platforms is essential. Attention to detail, excellent organizational skills, and the ability to handle multiple tasks and deadlines are critical for success in this role. Candidates must be comfortable working on-site in Lahore and collaborating with cross-functional teams.

Preferred Qualifications and Benefits
Prior experience in social media coordination or digital marketing is highly desirable, with additional preference given to candidates who have worked in the training or education sectors. A relevant diploma or degree in Marketing, Communications, Media Studies, or a related field is preferred, supporting a strong foundation for the responsibilities involved.

This position offers an opportunity to contribute to a growing company’s digital presence while working closely with diverse teams in a dynamic environment.