Social Media Coordinator

A Social Media Coordinator at a hotel plays a vital role in managing the hotel’s online presence and engaging with guests across various social media platforms. This position involves creating compelling content, interacting with the audience, and promoting the hotel’s services to enhance brand visibility and guest satisfaction. The coordinator works closely with different hotel departments to ensure consistent messaging and effective digital marketing strategies.

Key Responsibilities:
Manage and regularly update the hotel’s social media accounts, including Facebook, Instagram, LinkedIn, TikTok, and others. Develop and schedule engaging content such as photos, videos, promotions, and event announcements to attract and retain followers. Monitor social media channels actively, responding promptly to guest inquiries, comments, and reviews to maintain positive guest relations. Promote hotel offerings including rooms, restaurants, events, and special deals through targeted digital campaigns. Collaborate with various hotel departments to collect relevant content and marketing information. Track and analyze social media performance metrics, preparing monthly reports on engagement, reach, and campaign effectiveness. Stay informed about the latest social media trends and propose innovative marketing ideas to keep the hotel’s digital presence fresh and competitive. Support influencer partnerships and assist with online advertising initiatives. Ensure brand consistency is maintained across all digital platforms to strengthen the hotel’s identity.

Required Qualifications:
A Bachelor’s degree in Marketing, Communications, Hospitality, or a related discipline is essential. Proven experience in social media management and content creation is required. Strong written and verbal communication skills are necessary to effectively engage with the audience and internal teams. Familiarity with social media management tools, analytics platforms, and digital marketing concepts is expected. The ability to work efficiently in a fast-paced hospitality environment is important to meet dynamic business needs.

Preferred Qualifications and Benefits:
Skills in photography, videography, and graphic design are advantageous and will enhance content quality. The position offers a starting salary from Rs35,000.00 per month. The role requires in-person attendance at the hotel location, providing direct access to hotel operations and collaboration opportunities.

This role is ideal for a creative and proactive individual passionate about digital marketing within the hospitality industry, eager to contribute to the hotel’s growth and guest engagement through innovative social media strategies.