Social Media Coordinator

Company Description Aims Education Pakistan is a student-focused organization that connects ambitious learners with leading overseas higher education institutions, particularly in the UK, USA, Canada, Germany, Sweden, and Finland. The team provides reliable guidance and personalized support at every stage of the study abroad journey, helping students make informed decisions about international education.

Aims Education is committed to empowering students through accurate information, expert advice, and continuous assistance. The organization operates within a wider global network, with branches in the United Kingdom, Bangladesh, Algeria, Morocco, Nigeria, India, and Ghana, reinforcing its international reach. This global presence offers team members exposure to diverse education systems, partners, and student communities.

Role Description The Social Media Coordinator is a full-time, on-site role based in Multan. This position is responsible for planning, creating, and publishing engaging content across social media platforms to promote Aims Education’s services and showcase success stories.

The role includes managing daily social media postings, monitoring audience engagement, responding to messages and comments, and maintaining a consistent brand voice. The coordinator will collaborate with the marketing and counseling teams to support campaigns, events, and student recruitment initiatives, and will track performance metrics to optimize content and outreach. The role also involves staying updated on social media trends and recommending new ideas to increase reach and engagement among prospective students and partner institutions.

Qualifications

Candidates should possess strong Social Media Content Creation and Social Media Marketing skills.
Candidates should possess clear and professional Communication and Writing skills.
Candidates should possess foundational Digital Marketing skills relevant to social platforms.
Ability to manage multiple social channels, schedule content, and analyze basic performance metrics.
Familiarity with education or study abroad services is preferred.
Comfort working on-site in a collaborative environment and coordinating with cross-functional teams.
Bachelor’s degree in Marketing, Communications, Media Studies, or a related field is preferred.
Proficiency with common social media tools (e.g., Meta Business Suite, Instagram, TikTok, LinkedIn) and basic design or editing tools is an advantage.