Social Media Coordinator/Officer

Job Title: Social Media Coordinator/Officer
Location: Islamabad (G-9/G-14/DHA Rawat)
Experience: 1–2 years of relevant experience

College of Tourism & Hotel Management (COTHM) is seeking a proactive and experienced Social Media Coordinator/Officer to manage and enhance the organization’s social media presence. The ideal candidate will be responsible for creating and posting engaging content, monitoring social media performance, and supporting digital marketing initiatives. This role requires basic design skills, marketing knowledge, and the ability to increase online visibility while maintaining a consistent brand image across multiple platforms.

Key Responsibilities
- Manage daily activities on social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Create, schedule, and publish posts in line with the content calendar.
- Write captions, short descriptions, and other social media content.
- Collaborate with graphic design and videography teams to develop creative content.
- Monitor and respond professionally to comments, messages, mentions, and other audience interactions.
- Track social media metrics such as reach, engagement, followers, and views.
- Prepare weekly or monthly reports on social media performance.
- Stay updated on current social media trends, features, and popular content formats.
- Support promotion of events, courses, campaigns, and organizational activities via social media.
- Maintain a consistent brand image, tone, and visual style across all platforms.
- Identify opportunities to improve engagement and increase online visibility.
- Coordinate with relevant departments to gather information, photos, videos, and updates for content creation.

Required Qualifications
- Excellent written and verbal communication skills.
- Basic knowledge of social media platforms and digital marketing principles.
- Strong content writing and caption-writing abilities.
- Familiarity with Canva or similar design tools for basic graphic creation.
- Experience using social media scheduling and analytics tools.
- Good organizational and time-management skills.
- Creativity and ability to develop engaging, audience-focused content.
- Ability to work independently as well as collaboratively within a team.

Key Performance Indicators (KPIs)
- Social media engagement rate
- Follower growth
- Reach and impressions
- Consistency in content posting
- Response time to social media interactions
- Video views and overall content reach
- Website or campaign traffic generated through social media

Preferred Qualifications and Benefits
- Professional working environment fostering career growth opportunities.
- Complimentary lunch and tea/coffee provided.
- Work location is in-person, based in Islamabad.

This position offers a valuable opportunity to contribute to the digital presence of a reputable institution while developing skills in social media management and digital marketing. Candidates who are enthusiastic about social media trends and eager to drive engagement are encouraged to apply.