SOCIAL MEDIA - CREATIVE HEAD

We are seeking a passionate, results-driven, and highly creative Social Media Creative Head to lead the digital and social content strategy for our beauty brand. This role is perfect for someone who lives and breathes social media trends, excels at crafting compelling stories, and has a keen eye for content that resonates online. As the creative lead, you will shape the tone and direction of our social media presence, working closely with a talented team of designers, creators, and strategists to engage beauty enthusiasts and strengthen our brand’s connection with its audience.

Key Responsibilities:
Lead Creative Direction: Own the creative vision across all social platforms, ensuring every post, reel, and story reflects the brand’s tone, aesthetic, and identity within the beauty industry.
Trend-Driven Content Creation: Develop and direct content that leverages current trends, product launches, tutorials, seasonal moments, and social media culture, particularly on platforms like TikTok and Instagram Reels.
Campaign Ideation & Execution: Manage end-to-end campaign development, from brainstorming visuals to producing short-form videos, influencer collaborations, and eye-catching creatives.
Team Leadership: Inspire and guide a team of content creators, designers, editors, and social media managers to bring the brand’s vision to life across channels.
Influencer & UGC Strategy: Collaborate with influencer and PR teams to integrate creator content into the social strategy, enhancing authenticity and engagement.
Performance-Driven Creativity: Work alongside analytics teams to track content performance, analyze audience behavior, and optimize content for improved reach and impact.
Brand Voice & Consistency: Maintain a consistent brand voice across all content, including captions, visuals, tone, and storytelling.
Cross-Team Collaboration: Partner with product, packaging, e-commerce, and PR teams to ensure social content aligns with new launches, campaigns, and events.

Required Qualifications:
- Bachelor’s or Master’s degree.
- 1–2 years of experience in social media, digital content, or creative direction, preferably within the beauty, fashion, or lifestyle sectors.
- Strong understanding of social platforms such as Instagram, TikTok, YouTube, and Pinterest, along with knowledge of high-performing content formats.
- A creative portfolio showcasing successful beauty or lifestyle campaigns.
- Genuine passion for cosmetics, skincare, and beauty culture, with an ability to anticipate trends.
- Proficiency in Adobe Creative Suite, Figma, Canva, and social media scheduling tools like Later, Hootsuite, or Meta Business Suite.
- Excellent leadership and communication skills, with experience managing teams and projects effectively.
- Experience collaborating with influencers, content creators, and artists is highly desirable.

Preferred Qualifications and Benefits:
- A strong interest in aesthetics, social trends, and pop culture.
- Insight into how Gen Z and Millennials engage with social content.
- Experience scripting or producing short-form video content.
- Confidence in directing talent or participating on camera when necessary.

What You’ll Get:
- A vibrant, creative, and fast-paced work environment.
- The opportunity to shape the visual and creative voice of a growing beauty brand.
- Competitive salary, benefits, and exclusive product discounts.
- Access to shoots, beauty events, and industry activations.

This position is available as full-time, part-time, or internship roles, with a starting salary from Rs35,000 per month. The expected working hours are approximately 9 hours per week. The role requires in-person attendance at the workplace.