Social Media & Creative Lead

AuctionNow, Pakistan's first reverse marketplace, is revolutionizing the shopping experience by flipping traditional buying on its head. Instead of visiting multiple stores, buyers post their needs—ranging from phones, laptops, cars, and homes to Umrah packages—and verified sellers compete to offer the best prices. This innovative approach is reshaping how people shop across the country.

We are seeking an experienced Social Media & Creative Lead to take full ownership of AuctionNow’s presence and content across key platforms including LinkedIn, Twitter/X, Facebook, Instagram, and TikTok. In this role, you will develop and execute the creative content strategy, manage social media assets, and collaborate closely with our graphic designer and video editor to bring the AuctionNow brand to life through engaging marketing campaigns. This position requires a strategic thinker who can blend creativity with data-driven insights to elevate our brand’s voice and visibility.

Key Responsibilities
- Develop and own the social media strategy and content calendar for LinkedIn, Twitter/X, Facebook, Instagram, and TikTok.
- Plan, brief, and direct the creative team, including graphic designers and video editors, to produce compelling image and video content for both organic posts and paid digital campaigns.
- Establish a system for sourcing, routing, and repurposing user-generated content (UGC) from genuine buyers and sellers on the platform to enhance authenticity.
- Ensure brand consistency across all channels by maintaining a unified tone, visual style, and messaging.
- Conduct ongoing research on market trends, competitor activity, and successful content strategies within the Pakistani market to keep content fresh and relevant.
- Monitor and analyze social media performance metrics such as reach, engagement, follower growth, and click-through rates, using insights to refine the content plan.
- Collaborate closely with the digital marketing team to ensure organic content and paid campaigns complement and reinforce each other effectively.

Required Qualifications
- 5 to 8+ years of experience managing social media and content for a brand, preferably within marketplaces, e-commerce, or consumer apps.
- Proven ability to plan and execute comprehensive content calendars rather than reactive posting.
- Skilled at directing creative teams, with the ability to write clear briefs and provide constructive feedback to designers and video editors.
- Deep understanding of platform-specific content performance, including short-form video trends on Reels and TikTok, professional communication on LinkedIn, and real-time engagement on Twitter/X.
- Data-literate with the capability to interpret social media analytics and adjust strategies accordingly.
- Based in or willing to work from Lahore, Pakistan.

This role offers a unique opportunity to lead the creative voice of a pioneering platform that is changing the way Pakistan shops. If you meet the qualifications and are passionate about driving innovative social media strategies, we encourage you to apply and join AuctionNow’s dynamic team.