Social Media & Creative Lead

AuctionNow, Pakistan’s first reverse marketplace, is revolutionizing the shopping experience by flipping the traditional buying process. Instead of visiting multiple stores, buyers post their needs—ranging from phones and laptops to cars, homes, and Umrah packages—and verified sellers compete to offer the best prices. We are seeking an experienced Social Media & Creative Lead to manage and elevate AuctionNow’s presence across LinkedIn, Twitter/X, Facebook, Instagram, and TikTok. This role involves driving the creative content strategy, overseeing social media assets, and collaborating closely with the design and video teams to bring the AuctionNow brand to life through engaging marketing campaigns.

Key Responsibilities
- Develop and own the social media strategy and content calendar for LinkedIn, Twitter/X, Facebook, Instagram, and TikTok.
- Plan, brief, and guide the creative team—including graphic designers and video editors—to produce compelling image and video content for both organic posts and paid digital campaigns.
- Establish a system to source, route, and repurpose user-generated content (UGC) from real buyers and sellers on the platform.
- Ensure brand consistency in tone, visuals, and messaging across all social media channels.
- Conduct research on market trends, competitor activities, and successful content strategies within the Pakistani market to keep content fresh and relevant.
- Monitor and analyze performance metrics such as reach, engagement, follower growth, and click-through rates, using insights to refine the content plan.
- Collaborate closely with the digital marketing team to ensure organic content and paid campaigns complement and reinforce each other effectively.

Required Qualifications
- 5 to 8+ years of experience managing social media and content for a brand, preferably within marketplace, e-commerce, or consumer app sectors.
- Proven ability to plan and execute content calendars strategically rather than posting reactively.
- Skilled in directing creative teams, capable of writing clear creative briefs and providing constructive feedback to designers and video editors.
- Strong understanding of platform-specific content performance, including short-form videos on Reels/TikTok, professional tone on LinkedIn, and real-time engagement on Twitter/X.
- Data-literate with the ability to interpret basic analytics and adjust strategies accordingly.
- Based in or willing to work from Lahore, Pakistan.

This role offers the opportunity to lead social media efforts for a pioneering platform that is reshaping how people shop in Pakistan. If you meet the above qualifications and are passionate about driving creative social media strategies in a dynamic environment, we encourage you to apply. Applicants who do not meet the requirements are kindly requested not to apply.