Posted Sep 23, 2026 26 views
We are seeking a creative and results-driven Social Media & Digital Marketing Executive to oversee our social media presence and contribute to lead generation, brand growth, and revenue-oriented marketing efforts. The successful candidate will recognize that social media extends beyond posting content and boosting engagement. This role involves transforming social channels, educational content, website traffic, and paid campaigns into qualified leads, inquiries, assessments, referrals, and potential clients.
Key Responsibilities:
- Manage daily social media activities across LinkedIn, Facebook, and Instagram.
- Develop and maintain a monthly content calendar to ensure consistent and strategic posting.
- Create engaging, educational, and conversion-focused social media content tailored to target audiences.
- Repurpose existing blogs and educational materials into various social media formats such as posts, carousels, and reels.
- Monitor audience engagement, respond to comments and messages, and stay updated on relevant industry trends while maintaining a consistent brand voice.
- Support social media campaigns aimed at generating qualified leads and inquiries.
- Develop content and campaigns with clear calls to action to drive website visits, assessments, consultations, and inquiries.
- Assist in building lead-generation funnels and campaigns to nurture prospects effectively.
- Participate in planning, launching, and monitoring Google Ads and social media advertising campaigns.
- Conduct basic audience and keyword research to optimize campaign targeting.
- Track campaign performance metrics including click-through rate, cost per lead, conversions, and return on investment, recommending improvements as needed.
- Create content that guides audiences from awareness through inquiry to conversion stages.
- Suggest new content topics based on audience needs, search trends, and business goals.
- Support SEO initiatives and efforts to increase website traffic.
Required Qualifications:
- 1–2 years of experience in social media management, digital marketing, content marketing, or lead generation.
- Practical experience managing LinkedIn, Facebook, and Instagram platforms.
- Basic to intermediate proficiency with Google Ads or Meta Ads platforms.
- Strong content writing and communication skills, with the ability to craft compelling messages.
- Understanding of social media analytics and key digital marketing metrics.
- Excellent organizational and time-management abilities to handle multiple tasks efficiently.
This role offers the opportunity to contribute meaningfully to a growing brand by leveraging digital marketing strategies that drive measurable business outcomes. If you are passionate about turning social media engagement into tangible leads and revenue, and possess the skills outlined above, we encourage you to apply.
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