Social Media Director

We are seeking an experienced Social Media Director with 5 to 6 years of expertise in managing Direct-to-Consumer (DTC) and e-commerce brands. The ideal candidate will have a strong track record of working with leading brands, developing and implementing effective social media strategies, leading teams, and driving organic growth. This role requires a strategic thinker who can balance creativity with data-driven decision-making to enhance brand presence and engagement across multiple platforms.

Key Responsibilities

- Develop and implement comprehensive social media strategies tailored for DTC and e-commerce brands.
- Lead and manage the social media team, overseeing content planning, creation, and publishing processes.
- Handle multiple brand accounts while ensuring consistent brand identity and messaging across all platforms.
- Drive organic growth, increase audience engagement, and boost brand awareness through targeted content strategies.
- Analyze social media performance metrics regularly and optimize strategies based on insights and results.
- Collaborate closely with creative strategists, video editors, and content creators to produce compelling content.
- Manage content calendars to ensure timely and coordinated execution of social media campaigns.
- Stay updated on industry trends, competitor activities, and emerging content formats to maintain a competitive edge.
- Set clear team goals, monitor performance, and maintain accountability within the social media team.

Required Qualifications

- 5 to 6 years of experience in social media management, specifically with DTC and e-commerce brands.
- Proven experience managing top-tier and well-established consumer brands.
- Strong expertise in social media strategy development, organic growth techniques, and content planning.
- Demonstrated ability to lead social media teams and manage multiple brand accounts simultaneously.
- Excellent analytical skills with the ability to interpret data and make informed, data-driven decisions.
- Outstanding leadership, communication, and organizational skills to effectively manage teams and projects.

Preferred Qualifications and Additional Information

- Bachelor’s degree is preferred.
- This is a full-time, on-site position located in Gulshan-e-Iqbal, Block 10, Karachi.
- Working hours are from 10:00 AM to 6:00 PM, Monday through Saturday.
- Candidates should be able to reliably commute or plan to relocate to Karachi Gulshan-e-Iqbal before starting work.

This role offers the opportunity to lead social media efforts for multiple prominent brands within a dynamic and fast-paced environment. If you are passionate about social media strategy and have a proven ability to drive growth and engagement, this position provides a platform to make a significant impact.