Social Media Executive

We are seeking a creative, trend-aware, and energetic Social Media Executive to join our marketing team. The ideal candidate will have a passion for fashion, beauty, and digital content, coupled with a strong understanding of Instagram, TikTok, Facebook, and emerging social media trends. This role requires someone who can develop engaging content and maintain an active brand presence across multiple social platforms, driving audience engagement and supporting business growth.

Key Responsibilities

- Develop and implement daily and weekly social media content plans that align with brand goals.
- Manage the brand’s presence on Instagram, Facebook, TikTok, and other relevant social media channels.
- Create captivating captions, posts, stories, reels, and short-form video content tailored to each platform.
- Stay informed about the latest trends in fashion, beauty, e-commerce, and social media to keep content fresh and relevant.
- Generate creative ideas for product launches, promotions, sales, and seasonal campaigns.
- Collaborate closely with photography, design, marketing, and e-commerce teams to produce high-quality content.
- Monitor audience engagement by responding to comments and messages, maintaining a consistent and authentic brand voice.
- Track and analyze social media performance metrics such as reach, engagement, follower growth, clicks, and conversions.
- Prepare regular reports on social media performance and recommend strategies for improvement.
- Conduct competitor research to identify new content opportunities and stay ahead in the market.
- Ensure all social media content adheres to the brand’s identity and communication style guidelines.

Required Qualifications

- Bachelor’s degree in Marketing, Media, Communications, or a related field.
- 2 to 3 years of experience in social media management, preferably within fashion, beauty, e-commerce, or retail sectors.
- Strong knowledge of Instagram, TikTok, and Facebook platforms.
- Excellent content writing and communication skills.
- Solid understanding of Reels, Stories, short-form video formats, and current social media trends.
- Creative mindset with keen attention to visual presentation and detail.
- Basic proficiency in Canva or similar content/design tools is advantageous.
- Familiarity with social media analytics and insights to measure and optimize performance.
- Ability to thrive in a fast-paced e-commerce environment.
- Strong organizational skills with the ability to manage multiple campaigns and meet deadlines effectively.

Work Location: This position requires in-person attendance.

This role offers an exciting opportunity to contribute to a dynamic marketing team and make a significant impact on the brand’s digital presence. If you are passionate about social media and have a flair for creative content within the fashion and beauty industry, we encourage you to apply.