Social Media Executive

We are seeking a dynamic and technology-savvy Social Media Executive who goes beyond traditional marketing approaches. The ideal candidate is creative, results-driven, and well-versed in leveraging Artificial Intelligence (AI), automation, SEO, and digital marketing technologies to drive business growth. This role is not about simply posting content but about combining creativity with technology to enhance brand visibility, generate qualified leads, optimize campaigns, and deliver measurable outcomes. If you are passionate about AI-powered marketing, digital innovation, and performance-driven strategies, this opportunity is for you.

Key Responsibilities

Social Media Management & Content Marketing
Manage daily activities on LinkedIn, Facebook, Instagram, and other relevant platforms. Develop content calendars, create, schedule, and publish engaging posts, captions, and campaign creatives. Strengthen brand positioning and executive thought leadership through LinkedIn content. Monitor audience engagement, respond to comments and messages, and foster online communities. Analyze competitor activity, industry trends, and platform updates to enhance content effectiveness.

AI-Powered Digital Marketing
Utilize AI tools to streamline content creation, campaign planning, and marketing workflows. Apply AI-driven insights to identify audience interests, optimize campaigns, and improve overall marketing performance. Stay informed about emerging AI technologies, digital marketing tools, and innovative growth strategies.

Meta Advertising & Lead Generation
Plan, execute, and optimize paid campaigns on Facebook and Instagram using Meta Ads Manager. Develop lead generation campaigns targeting both B2B and B2C audiences. Define target segments, test creatives, monitor performance, and optimize cost per lead. Support lead nurturing, follow-up processes, and sales funnel development. Track campaign effectiveness and recommend improvements to enhance lead quality and conversion rates.

Search Engine Optimization (SEO)
Conduct keyword research and competitor analysis. Implement on-page and off-page SEO strategies, including technical SEO fundamentals and website optimization. Support backlink development to improve search engine visibility. Monitor organic traffic, keyword rankings, and website performance using analytics tools.

Email Marketing & Automation
Design and execute email marketing campaigns with personalized audience segmentation. Implement automated email sequences for lead nurturing and engagement. Monitor key performance metrics such as open rates, click-through rates, and conversions.

Digital Marketing Materials
Assist in updating website content, landing pages, and optimizing conversions. Create or coordinate production of social media graphics and digital brochures using design tools and AI-assisted creative platforms. Ensure consistent brand identity, messaging, and visual presentation across all channels.

Analytics & Performance Reporting
Track and report on social media engagement, audience growth, website traffic, and lead generation. Use Google Analytics and platform-specific tools to evaluate performance. Prepare weekly reports with actionable insights and recommendations. Measure campaign effectiveness against marketing objectives and KPIs.

Required Qualifications

Proven experience in social media management and digital marketing. Practical knowledge of Meta Ads Manager and lead generation campaigns. Working understanding of SEO principles and tools. Hands-on experience with AI tools for content creation, research, analysis, or marketing automation. Familiarity with Google Analytics and digital marketing performance metrics. Knowledge of email marketing platforms, CRM systems, and sales funnel development. Experience with graphic design tools such as Canva or Adobe Creative Cloud. Ability to manage multiple projects, meet deadlines, and work independently. Excellent communication skills in English. Bachelor’s degree in Marketing, Digital Marketing, or a related field.

What We Value

Innovation, creativity, technology, accountability, and results. We seek individuals who are curious, proactive, eager to learn, and willing to experiment with new technologies. Success in digital marketing is measured not just by likes and followers but by meaningful engagement, qualified leads, and tangible business growth. If you have the skills, creativity, and technological mindset to make a significant impact, we encourage you to apply.