Social Media Executive

We are seeking a motivated and experienced Social Media Executive to join our team at Pak-Arab Society, Ferozepur Road, Lahore. The ideal candidate will play a crucial role in supporting the company by managing social media activities and acting as a key point of contact for both colleagues and customers. This position requires strong organizational skills to maintain schedules, provide feedback, and ensure smooth communication. The primary objective is to enhance the team’s performance and contribute to the company’s sustained growth through effective social media management.

Key Responsibilities

- Develop and implement a comprehensive social media strategy aligned with company goals.
- Manage multiple social media platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Create engaging content such as posts, carousels, graphics, Reels, TikToks, and Shorts.
- Write compelling captions, scripts, hooks, and social media copy that resonate with the target audience.
- Plan and oversee weekly and monthly content calendars to ensure consistent posting.
- Collaborate with the accounting and other internal teams to generate relevant content.
- Identify emerging trends, new content formats, and opportunities for audience growth.
- Manage community engagement by responding to comments and messages promptly.
- Monitor competitor activities and industry trends to stay ahead in the market.
- Track and analyze social media performance metrics including reach, engagement, audience growth, and lead generation.
- Use data-driven insights to optimize content and improve overall social media effectiveness.
- Translate complex accountancy, tax, and business topics into simple, engaging, and shareable content.

Required Qualifications

- Proven hands-on experience managing social media accounts with a strong portfolio of previous work.
- Deep understanding of Instagram Reels, TikTok, and YouTube Shorts formats.
- Excellent copywriting skills with creativity in storytelling, hooks, and calls to action.
- Ability to create professional graphics and short-form videos using tools such as Canva, CapCut, Adobe Suite, and AI-based applications.
- Strong knowledge of organic audience growth strategies and current social media trends.
- Competence in analyzing social media data to make informed decisions and improve performance.
- Highly organized, proactive, and capable of working independently without constant supervision.
- Confident in generating innovative ideas and taking initiative without requiring detailed instructions.

Preferred Qualifications and Benefits

- A Bachelor’s degree is preferred but not mandatory.
- This is an in-person role based in Lahore, requiring regular attendance at the office.
- Monthly salary ranges from PKR 60,000 to PKR 70,000.
- No prior accounting knowledge is required; the accounting team will provide technical expertise. The Social Media Executive’s role is to convert this information into engaging and easy-to-understand content.

This position offers a unique opportunity to work at the intersection of social media and business content creation, helping to build a strong online presence for the company while developing your skills in a dynamic environment.