Social Media Executive

Zakhira Traders, based in Rawalpindi, is a dynamic garments e-commerce business dedicated to delivering quality branded Western clothing to customers through a seamless, affordable, and reliable online shopping platform. We are looking for a creative and motivated Social Media Advertising Executive to enhance brand awareness, drive online sales, and contribute to customer satisfaction and sustainable growth. This role offers an exciting opportunity to manage and optimize paid social media campaigns while working closely with the marketing team to support the company’s expanding presence in the competitive apparel market.

Key Responsibilities
- Plan, create, and manage paid social media advertising campaigns focused on promoting apparel products and seasonal offers.
- Develop engaging and targeted ad content tailored to various social media platforms to maximize reach and conversion rates.
- Monitor campaign performance using analytics tools, adjusting strategies to improve effectiveness and return on investment.
- Collaborate with the marketing and creative teams to align social media advertising efforts with overall brand messaging and promotional calendars.
- Stay updated on the latest social media trends, tools, and best practices to ensure campaigns remain innovative and competitive.
- Support customer engagement by responding to inquiries and feedback received through social media channels in a timely and professional manner.
- Generate regular reports on campaign outcomes, providing insights and recommendations for future advertising initiatives.

Required Qualifications
- Proven experience in managing paid social media campaigns, preferably within the e-commerce or fashion retail sector.
- Strong understanding of social media platforms such as Facebook, Instagram, and TikTok, including their advertising tools and analytics.
- Excellent creative skills with the ability to produce compelling ad content and visuals.
- Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaign performance.
- Effective communication skills and the ability to work collaboratively within a team environment.
- Self-motivated and proactive with strong organizational skills to manage multiple campaigns simultaneously.

Preferred Qualifications and Benefits
- Experience working in a fast-paced e-commerce environment is highly desirable.
- Knowledge of graphic design tools or basic video editing skills will be considered an advantage.
- Opportunity to contribute to a growing brand with a focus on quality and customer satisfaction.
- A supportive work environment that encourages creativity and professional growth.

This role is ideal for someone passionate about social media marketing and eager to make a significant impact on a thriving online apparel business. If you are driven by results and enjoy working in a collaborative setting, Zakhira Traders offers a platform to develop your skills and advance your career.