EBS Group is seeking a Social Media Growth Manager to lead and elevate the company’s organic presence across all social media platforms. This role is responsible for owning the content calendar, shaping the brand voice, and guiding the growth team to deliver consistent, high-quality content. The ideal candidate will strategically develop and execute content plans that align with the company’s goals while fostering community engagement and driving measurable growth.
Key Responsibilities
- Develop and manage the monthly content strategy and calendar for both EBS Accounts and EBS Digital across all social media channels.
- Define and maintain the brand voice, tone, and messaging guidelines tailored to each platform and audience segment.
- Plan diverse content pillars including educational, promotional, social proof, behind-the-scenes, and thought leadership content, and provide clear briefs to the Content Writer and Designer.
- Oversee community engagement by responding to comments, direct messages, and tags across all platforms to maintain active and positive interactions.
- Analyze weekly platform analytics such as follower growth, reach, impressions, and engagement rates, using insights to refine and optimize the social media strategy.
- Identify and leverage trending topics, hashtags, and content formats relevant to the accounting and digital marketing sectors.
- Plan and coordinate monthly social media campaigns aligned with key dates such as tax deadlines, budget announcements, and new service launches.
- Manage the production of all social media assets by collaborating closely with the Designer for graphics and the Videographer for video content.
- Build and nurture relationships with relevant content creators and micro-influencers to create collaborative and engaging content.
- Prepare and present monthly growth reports to the Group Marketing Head, including performance commentary and strategic recommendations.
- Oversee the content production pipeline, ensuring timely briefing, reviewing, approval, and scheduling of all content pieces.
Required Qualifications
- Proven experience managing social media growth and content strategies for B2B or professional services brands.
- Strong understanding of social media platforms, analytics tools, and content management systems.
- Excellent communication skills with the ability to define and maintain a consistent brand voice.
- Experience coordinating with creative teams including writers, designers, and videographers.
- Ability to analyze data and translate insights into actionable strategies.
- Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
- Familiarity with the accounting and digital marketing industries is highly desirable.
Preferred Qualifications and Benefits
- Experience working with influencers and content creators to amplify brand reach.
- Knowledge of current social media trends and emerging platforms.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- This position is based in Gulberg 3 and requires in-person attendance.
- Working hours are Monday to Friday, from 10:00 AM to 7:00 PM.
This role offers the opportunity to shape the social media presence of a dynamic group and contribute directly to its growth and brand positioning. If you are a strategic thinker with a passion for social media and content creation, this position could be a great fit.
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