Social Media Growth & PR Specialist

Rendream is seeking a full-time Social Media Growth, PR, and Content Specialist to join their team on-site at Paragon City, Lahore. This senior role focuses on driving organic social media growth, managing public relations and media activities, and serving as the brand’s primary on-camera host. The ideal candidate will lead efforts to enhance brand reputation, create engaging content, and deliver measurable growth across multiple platforms.

Key Responsibilities

Social Media Growth:
Develop and implement organic growth strategies for Instagram, Facebook, LinkedIn, TikTok, and X, setting clear targets for followers, reach, and engagement. Manage brand profiles, content formats, publishing schedules, and daily social media activities. Plan monthly content calendars using tools like Meta Business Suite, aligning posts with campaigns, product launches, and PR efforts. Build and engage communities by responding to comments and messages, initiating conversations, and collaborating with creators and partner pages. Monitor trends, competitor activity, and audience sentiment to identify new growth opportunities. Track and analyze weekly metrics such as follower growth, reach, engagement, saves, and shares, optimizing performance and providing monthly reports to management.

PR & Communications:
Establish and maintain relationships with journalists, editors, bloggers, and digital publishers to secure media coverage. Prepare press materials including press releases, media kits, statements, and brand announcements. Identify, pitch, and manage influencer, creator, and brand collaborations from briefing through delivery. Plan and represent Rendream at launches, trade shows, panels, and press events, converting these activities into engaging content. Monitor brand mentions online and in the press, professionally managing negative feedback and sensitive situations to protect brand reputation.

Content Creation & On-Camera Presence:
Generate ideas, scripts, and produce short-form videos such as Reels and TikToks that align with brand campaigns. Serve as the on-camera host for explainers, product walkthroughs, behind-the-scenes content, event coverage, interviews, and thought-leadership videos. Create user-generated content (UGC)-style videos that are relatable and platform-native while maintaining brand standards. Collaborate with design and video teams on creative direction, including hooks, formats, storylines, and shoot briefs. Ensure a consistent brand voice across captions, community interactions, press materials, and on-camera presentations.

Required Qualifications

- 3 to 5 years of experience in social media, content creation, or public relations, with a proven track record of organic page growth and successful PR campaigns.
- Excellent spoken and written English skills, suitable for on-camera presentations, media pitches, press materials, and daily community engagement.
- A portfolio showcasing managed social media accounts, on-camera videos, and PR coverage or campaigns secured.
- Strong expertise in organic growth strategies for Instagram, TikTok, Facebook, LinkedIn, and X, demonstrating results without reliance on paid advertising.
- Hands-on experience in media outreach, press release writing, influencer collaborations, and event management. An established media and creator network in Pakistan is advantageous.
- Confident and natural on-camera presence, comfortable appearing multiple times per week and taking direction during shoots.
- Female candidates only.
- Availability to work full-time on-site at Rendream’s Paragon City office in Lahore.

This role offers the opportunity to lead and shape Rendream’s social media and PR presence while being the face of the brand across digital platforms. It is ideal for a dynamic professional passionate about organic growth, storytelling, and brand building in a fast-paced environment.