Social Media Growth & PR Specialist

Rendream is seeking a full-time Social Media Growth, PR, and Content Specialist to join their team on-site at Paragon City, Lahore. This senior role focuses on driving organic social media growth, managing public relations and media activities, and serving as the brand’s primary on-camera host. The ideal candidate will lead efforts to enhance brand reputation, create engaging content, and deliver measurable growth across multiple social platforms.

Key Responsibilities

Social Media Growth:
Develop and implement organic growth strategies for Instagram, Facebook, LinkedIn, TikTok, and X, setting clear targets for followers, reach, and engagement. Manage brand profiles, content formats, publishing schedules, and daily social media activities. Plan monthly content calendars aligned with campaigns, product launches, and PR initiatives using tools like Meta Business Suite. Build and nurture online communities by engaging with followers through comments and messages, initiating conversations, and collaborating with creators and partner pages. Monitor trends, competitor activity, and audience sentiment to identify new growth opportunities. Track and analyze weekly metrics such as follower growth, reach, engagement, saves, and shares, optimizing performance and providing monthly reports to management.

PR & Communications:
Establish and maintain relationships with journalists, editors, bloggers, and digital publishers to secure media coverage. Prepare press releases, media kits, official statements, and brand announcements. Identify, pitch, and manage influencer, creator, and brand partnerships from briefing through to execution. Plan and represent Rendream at launches, trade shows, panels, and press events, converting these activities into engaging content. Monitor brand mentions across online and press channels, professionally managing negative feedback and sensitive situations to protect brand reputation.

Content Creation & On-Camera Presence:
Generate ideas, scripts, and produce short-form videos including Reels and TikToks that align with brand campaigns. Serve as the on-camera host for explainers, product walkthroughs, behind-the-scenes footage, event coverage, interviews, and thought-leadership content. Create relatable, user-generated content (UGC) style videos that remain consistent with brand standards. Collaborate closely with design and video teams on creative direction, including hooks, formats, storylines, and shoot briefs. Maintain a consistent brand voice across all captions, community interactions, press materials, and on-camera presentations.

Required Qualifications

- 3 to 5 years of experience in social media management, content creation, or public relations, with a proven track record of organic page growth and successful PR campaigns.
- Excellent spoken and written English skills, suitable for on-camera presentations, media pitches, press materials, and daily community engagement.
- A portfolio showcasing managed social media accounts, on-camera videos, and examples of PR coverage or campaigns secured.
- Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and X algorithms with demonstrated success in organic growth without reliance on paid advertising.
- Hands-on PR experience including media outreach, press release writing, influencer collaborations, and event management. An established network of media and creators in Pakistan is advantageous.
- Confident and natural on-camera presence, comfortable appearing multiple times weekly and responsive to direction during shoots.
- Female candidates only.
- Availability to work full-time on-site at Rendream’s Paragon City office in Lahore.

Preferred Qualifications and Benefits

While not explicitly listed, candidates with an existing media and creator network in Pakistan will have a distinct advantage. The role offers an opportunity to lead brand growth in a dynamic environment, working closely with creative teams and representing a forward-thinking company in the digital space.

This position is ideal for a driven professional passionate about organic social media growth, PR, and content creation, who thrives in an on-camera role and enjoys building meaningful brand connections.