Social Media Growth & PR Specialist

Rendream is seeking a skilled and dynamic Social Media Growth, PR & Content Specialist to join their team full-time at their Paragon City office in Lahore. This senior role focuses on driving organic social media growth, managing public relations and media engagements, and serving as the primary on-camera host representing the brand. The ideal candidate will lead efforts to enhance brand reputation, create compelling content, and deliver measurable growth across multiple social platforms.

Key Responsibilities

Social Media Growth:
Develop and implement organic growth strategies for Instagram, Facebook, LinkedIn, TikTok, and X, setting clear targets for followers, reach, and engagement. Oversee daily management of brand profiles, content formats, and publishing schedules. Plan and maintain a monthly content calendar using tools like Meta Business Suite, ensuring alignment with campaigns, product launches, and PR activities. Foster community engagement by interacting with followers, initiating conversations, and collaborating with creators and partner pages. Monitor trends, competitor activities, and audience sentiment to identify new growth opportunities. Track and analyze weekly metrics such as follower growth, reach, engagement, saves, and shares, optimizing strategies accordingly and providing monthly performance reports to management.

PR & Communications:
Establish and nurture relationships with journalists, editors, bloggers, and digital publishers to secure media coverage. Prepare press releases, media kits, official statements, and brand announcements. Identify and manage influencer, creator, and brand partnerships from initial pitch through campaign delivery. Plan and represent Rendream at launches, trade shows, panels, and press events, converting these activities into engaging content. Monitor brand mentions across online platforms and press, addressing negative feedback and sensitive issues professionally to maintain a positive brand image.

Content Creation & On-Camera Presence:
Create short-form video content including scripts, Reels, TikToks, and other formats aligned with brand campaigns. Serve as the on-camera host for explainers, product walkthroughs, behind-the-scenes footage, event coverage, interviews, and thought-leadership videos. Produce relatable, user-generated content style videos while adhering to brand standards. Collaborate with design and video teams on creative direction, including hooks, storylines, and shoot briefs. Consistently maintain the brand voice across captions, community interactions, press materials, and on-camera presentations.

Required Qualifications

- 3 to 5 years of experience in social media management, content creation, or public relations, with a proven track record of organic page growth and successful PR campaigns.
- Excellent spoken and written English skills, suitable for on-camera presentations, media pitching, press material preparation, and daily community engagement.
- A portfolio showcasing managed social media accounts, on-camera videos, and PR campaigns or media coverage secured.
- Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and X algorithms, with demonstrated success in organic growth without reliance on paid advertising.
- Hands-on PR experience including media outreach, press release writing, influencer collaborations, and event management. Having an established media and creator network in Pakistan is advantageous.
- Confident and natural on-camera presence, comfortable appearing multiple times per week and responsive to direction during shoots.
- Female candidates only.
- Availability to work full-time, on-site at Rendream’s Paragon City office in Lahore.

Compensation
The position offers a monthly salary ranging from Rs120,000 to Rs150,000.

Location
This is an on-site role based in Lahore, requiring full-time presence at Rendream’s office in Paragon City.

This opportunity is ideal for a proactive professional passionate about social media growth, public relations, and content creation, who thrives in a fast-paced environment and enjoys being the face of a growing brand.