Social Media Manager (Agency experience is Mandatory)

We are a rapidly expanding advertising agency based in Lahore seeking a motivated, creative, and data-driven Social Media Lead to spearhead our digital content creation and performance marketing initiatives. The ideal candidate will have a strong focus on real audience growth and conversions rather than superficial engagement metrics. If you excel at crafting compelling short-form video hooks, managing Meta advertising campaigns, and driving measurable results, this opportunity is for you.

Key Responsibilities:
- Plan, execute, and optimize social media strategies across platforms including LinkedIn, Facebook, Instagram, Google, WhatsApp, and X.
- Write engaging and high-converting ad copy, video scripts, and post captions tailored to diverse audiences.
- Conceptualize and produce short-form video content such as Reels, Shorts, and TikToks designed to generate organic viral reach.
- Set up, monitor, and scale performance-driven paid social media campaigns using Meta Ads Manager.
- Track key performance indicators such as click-through rates (CTR), cost per acquisition (CPA), and conversion rates, and refine strategies on a weekly basis to maximize ROI.

Required Qualifications:
- Minimum of 3 years of hands-on experience in social media management or performance marketing.
- Demonstrable portfolio showcasing past growth metrics, visual content, or successful campaign performance.
- In-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
- Strong copywriting skills with excellent command of written English.
- Basic proficiency in visual editing tools such as Canva, CapCut, or Adobe Creative Cloud.

Preferred Qualifications and Benefits:
- Female candidates are preferred for this role.
- Competitive salary ranging from Rs60,000 to Rs100,000 per month, with annual performance reviews.
- Performance-based bonuses linked to reach and lead generation metrics.
- A professional and supportive office environment fostering growth and collaboration.

This is a full-time, on-site position with working hours from 10:00 AM to 7:00 PM, Monday through Friday. The role requires physical presence at the Lahore office.

Applicants will be asked to provide details about their years of experience in social media marketing during the application process.