Social Media Manager

MULTIINSIGHT - Shopify CRO & Growth Agency

Islamabad , Pakistan

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Posted 15 hours ago 2 views Report Job

We are seeking a skilled Social Media Manager to lead the development of multiple personal brands within the e-commerce space, focusing on platforms such as Shopify, Amazon, and digital growth channels. This role centers on creating a content-driven authority ecosystem that generates inbound leads and drives business growth, going beyond simple content posting. The position is full-time and onsite, based in Islamabad, with working hours from 4 PM to 1 AM, Monday through Friday.

Key Responsibilities

- Content Strategy & Planning: Develop tailored strategies for Instagram, TikTok, YouTube, LinkedIn, and X. Conduct research on viral trends, competitor content, and high-performing formats specific to e-commerce. Build weekly and monthly content calendars aligned with overall business objectives.

- Content Ideation, Scripting & Messaging: Generate viral hooks, video concepts, and series ideas. Write or guide the creation of short-form scripts, long-form video outlines, and LinkedIn content. Ensure all messaging supports authority building and lead generation goals.

- AI-Driven Content Systems: Utilize AI tools to generate ideas, improve scripts, repurpose content, and analyze performance. Build workflows aimed at increasing content output and reducing production time. Continuously test and implement new AI tools and systems.

- Content Production Management: Plan and manage content shoots and recording schedules. Direct the founder on delivery, hooks, and on-camera performance. Coordinate with video editors by providing clear briefs to maintain consistent editing style and quality.

- Distribution & Repurposing: Transform one piece of content into multiple assets such as shorts, reels, carousels, and LinkedIn posts. Ensure consistent posting across platforms and maximize reach through strategic distribution.

- Platform Optimization & Growth: Optimize social media profiles including bios, covers, thumbnails, and links. Understand and leverage platform algorithms, track trends, and adapt strategies quickly to maintain growth.

- Analytics & Performance Tracking: Monitor key metrics such as views, engagement, follower growth, and lead generation. Identify winning content patterns and iterate strategies based on data insights.

- Lead Generation Alignment: Align content with offers, funnels, and calls-to-action (CTAs). Support the inbound pipeline by facilitating the flow from content to direct messages and calls.

Required Qualifications

- Proven experience managing personal brands or content-driven social media accounts.
- Strong knowledge of Instagram, TikTok, YouTube, LinkedIn, and X platforms.
- Proficiency with AI tools and automation workflows, including ChatGPT.
- Ability to identify viral trends and content patterns effectively.
- Excellent copywriting skills for hooks, scripts, and social media posts.
- Experience collaborating with editors and content production teams.

Preferred Qualifications

- Experience in e-commerce platforms such as Shopify and Amazon.
- Background in digital marketing or agency environments.
- Understanding of marketing funnels and conversion psychology.
- Basic video editing knowledge is a plus.

This role offers the opportunity to work in a dynamic environment focused on building influential personal brands through innovative content strategies and AI-driven workflows. The position requires a proactive individual who thrives in a fast-paced setting and is passionate about leveraging social media to drive business growth.