RAZAB, a rapidly growing home and kitchen brand specializing in borosilicate glass food storage and meal-prep containers, is seeking an experienced Social Media Manager to join our remote team based anywhere in Pakistan. With a loyal and expanding US customer base, we are looking for a professional who has successfully grown social media channels from scratch to engaged audiences, backed by measurable results. This is a full-time position with working hours from 7:00 PM to 3:00 AM Pakistan Time, offering a competitive monthly salary ranging from PKR 120,000 to 200,000.
Key Responsibilities
- Own and manage the YouTube channel, focusing on Shorts and video content pipelines, improving viewer retention, click-through rates, and optimizing YouTube SEO.
- Develop and execute growth and keyword/SEO strategies for Pinterest, creating Pins that drive meaningful traffic to Razab.
- Lead TikTok content efforts by identifying trends, crafting engaging hooks, boosting retention, and growing organic followers and engagement.
- Maintain Meta platforms (Facebook and Instagram) as secondary channels by keeping them active, on-brand, and repurposing top-performing YouTube and TikTok content.
- Provide clear and concise weekly reports on views, follower growth, engagement metrics, and, where applicable, Amazon branded search and site traffic influenced by your content.
Required Qualifications
- Minimum of 3 years’ experience in growing organic social media channels with proven, tangible results rather than just managing accounts.
- Demonstrated success in personally growing a social media channel or account from zero to a highly engaged US audience, achieving millions of quality views without relying on bots or irrelevant reach.
- Deep understanding of content distribution mechanisms on YouTube, Pinterest, and TikTok.
- Proven track record of creating repeatable viral content hits with the ability to explain the underlying factors driving success, not just the outcomes.
- Strong analytical skills with fluency in interpreting retention curves, click-through rates (CTR), watch time, save and click rates, using data to guide strategic decisions rather than intuition.
- Ability to work independently in a fully remote environment, with a focus on engaging a US-based audience.
Preferred Qualifications
- Experience in the home, kitchen, or consumer products sector.
- Familiarity with how organic social media content impacts Amazon branded search results.
- Basic organic social media experience on Meta platforms.
What Success Looks Like in 90 Days
- Establishment of a live, repeatable content pipeline across YouTube Shorts, Pinterest, and TikTok.
- Noticeable early growth in followers, watch time, and content saves.
- Development of a clear, data-driven perspective on effective strategies and areas to scale.
- Initial upward trends in Amazon branded search visibility for "Razab" linked to content efforts.
This role offers the opportunity to be a key driver in scaling Razab’s social media presence and directly impacting brand growth in a competitive market. If you have a passion for organic social growth and a proven ability to build engaged audiences, this position is an excellent fit.
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