Social Media Manager

Pavago is seeking a skilled Social Media Manager to oversee and grow a portfolio of 10 social media accounts focused on B2B, finance, and investor audiences. This full-time remote role requires working during U.S. business hours. The ideal candidate will be deeply familiar with social media culture and platform nuances, understanding that what works on LinkedIn differs significantly from TikTok, Reddit, or StockTwits. This position goes beyond scheduling and coordination; it involves conducting thorough account audits, developing and executing content strategies, managing community engagement, creating short-form video content, driving organic growth, and promoting posts effectively.

Key Responsibilities

- Conduct comprehensive audits of existing social media accounts to identify immediate growth opportunities.
- Develop and implement platform-specific strategies tailored to audience behavior and business objectives.
- Create and maintain structured content calendars to ensure consistent publishing.
- Identify content gaps, emerging trends, and engagement opportunities to refine strategies continuously.
- Manage content and engagement across multiple platforms including LinkedIn, X (Twitter), Reddit, StockTwits, TikTok, YouTube, Instagram, Facebook, Bluesky, and Pinterest.
- Adapt tone, format, messaging, and creative assets to suit each platform rather than cross-posting identical content.
- Produce and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
- Design visual assets using tools like Canva and repurpose existing content strategically across channels.
- Monitor and engage authentically with communities on Reddit, StockTwits, LinkedIn, X, and others to build credibility and foster active engagement.
- Respond to comments, direct messages, mentions, and conversations promptly to nurture community growth.
- Manage small promotional budgets to boost high-performing posts using native platform tools on Meta, LinkedIn, TikTok, and more.
- Track and analyze key performance metrics such as reach, engagement, audience growth, and content effectiveness to optimize ongoing campaigns.

Required Qualifications

- Minimum of 2 years’ professional experience managing multiple social media accounts simultaneously.
- Proven track record in B2B, SaaS, finance, investing, or related sectors.
- Demonstrated success in growing social engagement and building online communities.
- Strong skills in short-form video creation and editing.
- Hands-on experience with LinkedIn, X, Reddit, Instagram, Facebook, TikTok, and YouTube.
- Ability to conduct social media audits and develop actionable content strategies.
- Experience with post promotion and boosting content using native platform advertising tools.
- Deep understanding of platform-specific algorithms, audience behaviors, and content formats.
- Excellent written and verbal communication skills in English.
- Highly organized and capable of working independently during U.S. business hours.

Preferred Qualifications and Benefits

- Experience with StockTwits, Bluesky, or Pinterest platforms.
- Background in investor-focused or financial marketing.
- Familiarity with Meta Ads Manager and LinkedIn Campaign Manager.
- Basic knowledge of Google Ads.
- Experience using HubSpot and Asana for project and campaign management.

Tools & Platforms

LinkedIn, X, Reddit, StockTwits, TikTok, YouTube, Instagram, Facebook, Bluesky, Pinterest, Canva, HubSpot, and Asana.

Success in this role will be measured by consistent follower and engagement growth, increased reach and visibility across all accounts, creation of high-performing short-form video content, authentic community interaction, platform-native content execution, effective promotion of posts, and clear, actionable performance reporting.

The interview process includes an initial phone screen, a video interview, recruiter and client interviews, followed by offer and onboarding.

If you are passionate about social media, understand the unique dynamics of multiple platforms, and have a proven ability to turn content into meaningful audience growth and engagement, this opportunity offers a dynamic and rewarding environment to showcase your expertise.