We are seeking a creative and organized Social Media Content Specialist to join our team on a full-time, remote basis. In this role, you will be responsible for creating and publishing engaging content across multiple platforms including Instagram, Facebook, X, LinkedIn, and TikTok. You will transform company updates, data, topics, and ideas into compelling graphics, short-form videos, captions, and social posts while ensuring brand consistency throughout all communications.
Key Responsibilities
- Develop social media content based on provided topics and briefs.
- Design visual assets such as graphics, carousels, charts, and listing cards.
- Edit short-form videos tailored for various social media platforms.
- Craft engaging captions, hooks, headlines, and calls to action.
- Adapt content style and tone to suit different platforms and target audiences.
- Schedule and publish content across all priority social media channels.
- Repurpose articles, market data, customer stories, and product updates into social content.
- Maintain the content calendar and ensure timely publication of posts.
- Monitor social media comments, trends, and engagement opportunities.
- Uphold consistent brand voice, visuals, and messaging across all content.
- Analyze performance data to refine and improve future content strategies.
Required Qualifications
- Proven experience managing social media content for brands, startups, or agencies.
- Strong graphic design skills using tools such as Canva, Figma, Adobe Creative Suite, or similar software.
- Proficiency in editing short-form videos using CapCut, Premiere Pro, or AI-based tools.
- Excellent copywriting skills with the ability to simplify complex topics for diverse audiences.
- Solid understanding of Instagram, Facebook, X, LinkedIn, and TikTok platforms.
- Ability to adapt content style and tone according to platform requirements.
- Exceptional organizational skills, attention to detail, and ability to meet deadlines.
- Self-motivated with the ability to work independently and deliver finished content from briefs.
- Comfortable using social media performance data to optimize content effectiveness.
Preferred Qualifications and Benefits
- Experience in industries such as real estate, fintech, proptech, or consumer technology.
- Familiarity with social media scheduling and analytics tools.
- Knowledge of paid social media campaigns and performance marketing strategies.
- Experience creating or directing simple creator-style videos.
- Understanding of the U.S. real estate and home-buying process is a plus.
- Experience leveraging AI tools for research, copywriting, or content creation.
Interview Process
The selection process includes a SparkHire video interview, followed by a client interview, and concludes with the offer stage.
This role offers an exciting opportunity to contribute creatively to a dynamic brand while working remotely with a flexible schedule. If you are passionate about social media content creation and eager to make an impact across multiple platforms, we encourage you to apply.