We are looking for a skilled and proactive Social Media Manager to lead our online presence and digital advertising efforts across various platforms. The ideal candidate will have hands-on experience in content creation, social media strategy, and managing paid advertising campaigns, especially on Meta (Facebook/Instagram) and Google Ads. This role plays a vital part in increasing brand awareness, growing our audience, and driving lead generation and sales through social media channels.
Key Responsibilities
- Plan, create, and schedule engaging content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
- Manage daily operations of all social media accounts by posting content, responding to messages, and engaging with followers.
- Develop and implement monthly content calendars and promotional campaigns.
- Create, launch, and optimize paid advertising campaigns on Facebook/Instagram (Meta Ads) and preferably Google Ads.
- Collaborate closely with design and product teams to produce creative assets.
- Monitor analytics, prepare performance reports, and use insights to improve social media strategies.
- Stay updated on the latest trends, tools, platform algorithms, and competitor activities.
- Coordinate influencer partnerships, manage giveaways, and oversee collaborations to enhance brand visibility.
Required Qualifications
- Minimum of 2 to 3 years of proven experience in social media management.
- Strong expertise in creating and managing paid social media advertising campaigns.
- Proficient knowledge of Meta Ads Manager, including ad formats, targeting options, budgeting, and performance optimization.
- Creative mindset with excellent writing and content planning skills.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Ability to work independently and consistently meet deadlines.
Preferred Qualifications and Benefits
- Experience with Google Ads is a plus.
- Basic skills in photography or content shooting and editing are advantageous.
- Understanding of SEO principles for social media content is beneficial.
- Familiarity with Shopify or other e-commerce platforms is desirable.
This is a full-time, in-person position offering a monthly salary range of Rs40,000 to Rs50,000. During the application process, candidates will be asked about their professional experience managing social media platforms, familiarity with Meta Ads, influencer collaboration experience, current salary package, and salary expectations for this role.