Social Media Manager

Lumenco is looking for a committed Social Media Manager to join their in-house marketing team at the Karimabad, Karachi office. This is a full-time, permanent role that requires working evening shifts and demands 100% on-site presence. The successful candidate will take full ownership of Lumenco’s social media channels, handling everything from content creation and design to publishing, community engagement, and performance analysis. The role is hands-on, involving planning, copywriting, video editing, and infographic design. Occasionally, the manager will also be responsible for producing the company’s product catalogue. The monthly salary ranges from PKR 70,000 to 90,000, depending on experience.

Key Responsibilities
- Manage and maintain a comprehensive content calendar across platforms including Facebook, YouTube, Instagram, X, LinkedIn, and Pinterest.
- Write, schedule, and publish posts tailored to each social media channel’s audience and format.
- Design infographics that clearly communicate product specifications and technical data, using Canva and Adobe Creative Suite, while adhering to brand guidelines.
- Produce the seasonal product catalogue three to four times per year, overseeing layout, product pages, specification tables, image placement, typography, and preparing both print-ready and digital versions.
- Edit short-form videos such as Reels and YouTube Shorts by adding cuts, hooks, captions, subtitles, music, and trending audio; also shoot basic product and behind-the-scenes footage as required.
- Manage daily community interactions, including responding to comments and direct messages, and oversee paid social campaigns through Meta Business Suite, optimizing for best performance.
- Track and report monthly on key performance indicators such as reach, engagement, follower growth, and campaign effectiveness.
- Organize and prioritize tasks, deadlines, and campaign timelines using Monday.com or similar project management tools.

Required Qualifications
- At least 2 years of hands-on experience managing social media accounts for a business or brand.
- Strong infographic design skills, capable of translating raw data and product specifications into clear, visually appealing graphics without detailed art direction.
- Proven experience producing multi-page layouts such as catalogues, brochures, or lookbooks, including preparing files for print production.
- Demonstrated proficiency in short-form video editing with a portfolio showcasing self-edited work.
- Working knowledge of Meta Business Suite, Canva, and Adobe Creative Suite (InDesign, Illustrator, or Photoshop).
- Experience running paid social media campaigns and analyzing their results.
- Excellent written and spoken English skills for daily customer-facing copywriting.
- Residency in Karachi with the ability to work full-time on-site.

Preferred Qualifications and Additional Information
- Familiarity with Monday.com or similar project management tools is an advantage.
- Experience in e-commerce or retail brand marketing is a plus.

Applicants must submit a CV along with a portfolio that includes two self-designed infographics (with source information and tools used), one multi-page layout (catalogue, brochure, or lookbook), and two short-form videos personally edited. Additionally, candidates should provide links or handles to social media accounts they have managed, detailing their responsibilities, posting frequency, follower growth, and paid promotion experience. Salary expectations and earliest availability should also be included. Applications without portfolio samples will not be considered.

This position is open only to candidates based in Karachi who can work full-time from the office. Freelancers, contractors, agencies, remote, or hybrid applicants will not be considered.