Social Media Manager

Located in Karachi, Pakistan, OctoFlo is seeking a full-time Social Media Manager to join its hybrid work environment. With 2 to 3 years of experience, the ideal candidate will play a pivotal role in enhancing the company’s brand presence by managing and executing social media strategies that highlight OctoFlo’s expertise in business process automation and software solutions. The compensation for this role ranges between PKR 150,000 to 200,000, depending on experience.

OctoFlo specializes in designing automation, AI-powered assistants, and workflow optimization tools that help organizations streamline repetitive and inefficient processes. The company works closely with clients to develop tailored technology solutions that improve operational performance, increase efficiency, save time, and reduce errors. The Social Media Manager will be instrumental in communicating these innovative solutions to a broader audience through effective social media campaigns.

Key Responsibilities

- Develop, plan, and publish engaging content across various social media platforms to promote OctoFlo’s automation and software offerings.
- Manage social media calendars, ensuring consistent and timely posting aligned with marketing objectives.
- Monitor social media performance metrics, analyze engagement data, and optimize content to maximize reach and interaction.
- Respond promptly and professionally to audience comments and inquiries to foster community engagement.
- Collaborate closely with marketing, product, and consulting teams to translate complex technical information into clear, compelling narratives.
- Track key performance indicators (KPIs), prepare detailed reports on social media activities, and recommend data-driven improvements to enhance strategy effectiveness.

Required Qualifications

- Proven expertise in Social Media Marketing and Social Media Optimization (SMO) to effectively grow and manage brand presence.
- Strong communication and writing skills, capable of crafting clear, engaging, and audience-appropriate messaging.
- Experience in content strategy, including planning and executing social media campaigns aligned with business goals.
- Ability to work on-site in Karachi and collaborate efficiently within cross-functional teams.
- Excellent organizational skills with the ability to manage multiple projects while maintaining attention to detail.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits

- Familiarity with analytics tools to measure and interpret social media performance.
- Basic skills in graphic design or visual content creation to enhance post appeal.
- Experience working with B2B or technology-focused audiences is advantageous.
- Opportunity to contribute to a forward-thinking company focused on future-ready automation and AI solutions.
- Competitive salary package based on experience and skills.

This role offers a unique opportunity to join a dynamic team dedicated to transforming how businesses operate through innovative technology. The Social Media Manager will be a key player in shaping OctoFlo’s digital presence and driving engagement with its cutting-edge solutions.