Social Media Manager

Signature Properties, based in Karachi, is seeking a skilled and imaginative Social Media Manager to lead and expand its presence on platforms such as Instagram, Facebook, and TikTok. This full-time role requires managing daily social media activities with a focus on real estate projects and property listings. The ideal candidate will be responsible for creating engaging content, coordinating multimedia production, and driving lead generation through organic and paid strategies.

Key Responsibilities
- Manage and oversee the company’s social media accounts, ensuring daily content updates.
- Develop and execute engaging content plans tailored to real estate projects and property listings.
- Collaborate with internal teams to produce property videos, reels, and promotional materials.
- Create and maintain content calendars to ensure consistent posting schedules.
- Write compelling captions, hooks, and basic marketing copy that resonate with the target audience.
- Monitor social media metrics including performance, reach, engagement, and lead generation.
- Optimize organic content strategies to maximize growth and visibility.
- Work closely with the marketing and advertising teams to support Meta campaigns and lead-generation initiatives.
- Stay informed about the latest social media trends and incorporate relevant ones into real estate content.

Required Qualifications
- Minimum of 2 years’ experience in Social Media Management or Digital Marketing.
- Strong familiarity with Instagram, Facebook, and TikTok platforms.
- Excellent communication skills with a flair for content writing.
- Proficient understanding of Reels, short-form video content, and social media growth tactics.
- Ability to work onsite from the office location in Karachi.
- Creative mindset with a responsible and target-driven approach.

Preferred Qualifications and Benefits
- Experience within the real estate or property industry is highly desirable.
- Basic knowledge of Meta Ads and lead generation strategies is an advantage.
- Opportunity to take full ownership of the company’s social media presence and contribute to brand awareness and lead generation.
- Competitive monthly salary ranging from Rs. 35,000 to Rs. 60,000.
- Work location is in-person, fostering collaboration and team engagement.

This role is ideal for a proactive individual who can consistently deliver creative social media content that drives engagement and generates property leads. Candidates interested in applying should submit their updated CV along with a portfolio or examples of relevant social media work.