Posted Sep 23, 2026 51 views
House of Flowers, Pakistan’s premier gifting service, specializes in creating meaningful connections through premium flower arrangements, fine chocolates, and carefully curated gift boxes for various occasions. The brand is committed to delivering personalized services and timely deliveries, ensuring a seamless and memorable gifting experience. With a strong focus on quality, creativity, and customer satisfaction, House of Flowers continues to set the standard in the gifting industry.
The Social Media Manager position is a full-time, on-site role based in Lahore. This role involves planning, creating, and publishing engaging content across multiple social media platforms in alignment with the brand’s voice and marketing goals. The Social Media Manager will oversee social media calendars, craft posts and captions, optimize content for maximum reach and engagement, and actively respond to audience interactions. Collaboration with marketing and creative teams is essential to develop impactful campaigns. Additionally, the role requires analyzing social media performance metrics and refining strategies to boost brand awareness and drive online sales. Staying current with social media trends and proposing innovative ideas to enhance the brand’s digital presence is also a key aspect of this position.
Key Responsibilities:
- Plan, create, and publish engaging content across social media platforms consistent with the brand’s voice and marketing objectives.
- Manage social media calendars to ensure timely and relevant content delivery.
- Write clear, compelling posts and captions tailored to the target audience.
- Optimize content to increase reach, engagement, and conversions.
- Monitor and respond professionally to audience interactions and messages.
- Collaborate closely with marketing and creative teams to develop and execute social media campaigns.
- Analyze social media metrics and adjust strategies to improve performance and achieve business goals.
- Stay updated on the latest social media trends and recommend new ideas to strengthen the brand’s online presence.
Required Qualifications:
- Proven expertise in Social Media Marketing and Social Media Optimization (SMO) to effectively manage and grow brand presence.
- Ability to develop and implement content strategies tailored to gifting, lifestyle, and e-commerce audiences.
- Excellent writing skills for crafting engaging, brand-aligned posts, captions, and campaign materials.
- Strong communication skills for collaboration across teams and professional interaction with customers and followers.
- Experience with social media analytics tools; basic knowledge of paid social campaigns is advantageous.
- Creativity, attention to detail, and strong organizational skills to manage multiple campaigns and meet deadlines.
- Previous experience in social media management, digital marketing, or related fields; experience in gifting, retail, or e-commerce sectors is a plus.
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related discipline is preferred.
This role offers the opportunity to contribute to a leading brand in Pakistan’s gifting industry, working in a dynamic environment that values creativity and customer engagement. The Social Media Manager will play a vital role in shaping the brand’s digital narrative and driving its growth through innovative social media strategies.
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House of Flowers
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