Social Media Manager

AuctionNow is seeking a creative and results-oriented Social Media Manager to lead and enhance our social media presence. The ideal candidate will be proactive, innovative, and skilled at developing engaging content strategies that strengthen our brand identity across various digital platforms. This role requires a deep understanding of social media trends and the ability to transform ideas into compelling content that drives audience growth and increases brand awareness.

Key Responsibilities
- Develop and implement social media strategies that align with the company’s overall marketing objectives.
- Plan, manage, and execute content calendars across platforms such as Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
- Oversee the creation and publication of diverse content formats including posts, reels, stories, videos, and campaign creatives.
- Generate innovative content ideas and design creative campaigns to boost reach, engagement, and follower growth.
- Monitor social media trends, competitor activities, and industry developments to identify new opportunities for growth.
- Collaborate closely with graphic designers, video editors, and the marketing team to ensure consistent and high-quality brand messaging.
- Manage community engagement by responding to comments, messages, and audience interactions when necessary.
- Track and analyze social media performance using analytics tools, preparing regular reports on reach, engagement, growth, and campaign effectiveness.
- Continuously optimize content and strategies based on data insights and audience behavior.
- Maintain consistent brand messaging, tone, and visual identity across all social media platforms.

Required Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 3 to 4 years of proven experience in social media management or digital marketing roles.
- Strong knowledge of major social media platforms, including their algorithms, content formats, and audience engagement patterns.
- Excellent skills in content planning, creative thinking, copywriting, and communication.
- Ability to develop and execute innovative content ideas effectively.
- Familiarity with social media analytics, reporting tools, and performance tracking methodologies.
- Proven ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Qualifications and Benefits
- A portfolio showcasing previously managed social media accounts and successful campaigns is highly desirable.

This position offers the opportunity to play a key role in shaping AuctionNow’s digital presence and brand reputation. Candidates who are passionate about social media and eager to contribute to a dynamic marketing team are encouraged to apply.