Social Media Manager

We are seeking a Social Media Manager to join a leading and rapidly growing national consumer brand. In this role, you will be responsible for managing the brand’s social media presence across multiple platforms and engaging with a broad network of sales partners nationwide. Your goal will be to maintain a consistent brand voice while fostering an active and vibrant online community.

Key Responsibilities

- Manage and expand the brand’s social media channels, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Develop and execute monthly content calendars, overseeing the process from initial concept through to publishing.
- Collaborate with sales partners across Pakistan to ensure local activities align with brand guidelines.
- Handle community management tasks such as responding to comments, direct messages, reviews, and queries, while facilitating lead handoffs to the sales team.
- Brief and coordinate with designers, video editors, and production teams, reviewing all creative outputs to ensure quality and brand consistency.
- Support the marketing team in executing paid campaigns and influencer collaborations.
- Monitor social media performance, providing weekly and monthly reports with actionable insights.
- Identify emerging trends and leverage them to create timely and relevant content.
- Manage brand reputation issues promptly and professionally.

Required Qualifications

- 1-2 years of experience in social media management, preferably within consumer, retail, or multi-location brands.
- Strong written communication skills in both Urdu and English.
- Proficiency with Meta Business Suite, social media scheduling tools, and analytics platforms.
- Solid understanding of various content formats such as reels, shorts, and stories, along with the ability to brief video and design teams effectively.
- Comfortable working with multiple external stakeholders across different cities.
- Highly organized, responsive, and capable of working independently.
- Must be based in Lahore and available for onsite work.

Preferred Qualifications and Additional Skills

- Experience coordinating with multi-city sales or partner networks.
- Familiarity with paid advertising and influencer marketing strategies.
- Basic skills in Canva and CapCut for content creation support.

Shortlisted candidates will be contacted for further steps in the selection process.