Social Media Manager

Techificent is looking for a creative and results-driven Social Media Manager with at least one year of experience to join their team in Lahore. This full-time, on-site role involves managing and enhancing the company’s social media presence across multiple platforms. The ideal candidate will be proactive, organized, and skilled in content creation and audience engagement, helping to drive Techificent’s growth and digital marketing goals through effective strategy and execution.

Key Responsibilities
- Manage and maintain social media accounts including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Develop and implement strategies to increase engagement, reach, and brand visibility across all platforms.
- Plan, create, and oversee a monthly content calendar to ensure consistent and timely posts.
- Write compelling captions, post descriptions, and select relevant hashtags to maximize content impact.
- Collaborate with graphic designers, video editors, and content creators to produce high-quality multimedia content.
- Monitor social media trends, competitor activities, and audience behavior to adjust strategies accordingly.
- Schedule posts and maintain consistent publishing across all channels.
- Respond professionally to comments, messages, and audience inquiries to foster community engagement.
- Track and analyze social media performance using analytics tools and prepare regular reports for management.
- Propose creative campaigns and innovative ideas to boost engagement and generate leads.
- Stay updated on the latest social media trends, platform updates, and best practices to maintain a competitive edge.

Required Qualifications
- Minimum of 1 year experience in social media management.
- Strong understanding of social media platforms and their algorithms.
- Excellent written communication skills, including caption writing.
- Knowledge of content planning, scheduling, and performance analytics.
- Familiarity with tools such as Meta Business Suite, Canva, and other social media management platforms.
- Basic understanding of digital marketing principles, audience targeting, and brand positioning.
- Creative thinking, attention to detail, and effective time-management skills.
- Ability to work independently and collaboratively within a team environment.

Preferred Qualifications and Benefits
- Bachelor’s degree in Marketing, Mass Communication, Media Studies, or a related field is preferred.
- Experience managing social media accounts for businesses or agencies.
- Basic knowledge of paid social media campaigns and advertising analytics.

Techificent offers a professional and collaborative work environment with opportunities for learning and career growth. Employees gain exposure to diverse projects and digital marketing strategies. The company provides a competitive salary based on experience and skills, ranging from Rs40,000 to Rs60,000 per month.

This position requires on-site presence at Techificent’s office in Lahore to effectively coordinate with the team and manage social media operations.