Social Media Manager

Staycierge is a US-registered short-term rental management company specializing in revenue management, guest communication, and operations for Airbnb, VRBO, and Booking.com hosts across the US, Canada, and the UK. We are currently seeking a Social Media Manager for a hybrid role based in Lahore. This position is ideal for someone who views social media as a strategic growth channel rather than just a platform for posting content. The successful candidate will be responsible for managing and growing our Instagram and LinkedIn presence, transforming these platforms into consistent sources of leads from property owners and Airbnb hosts.

Key Responsibilities
- Develop and execute a content strategy for Instagram and LinkedIn focused on lead generation rather than just engagement metrics.
- Plan, script, and direct short-form video content, including Reels and LinkedIn videos.
- Convert company results, case studies, and industry insights into compelling content that builds trust with property owners.
- Monitor and analyze key performance indicators such as reach, engagement, profile visits, direct messages, and leads, providing weekly reports.
- Identify emerging trends and competitor activities early, adapting strategies quickly to maintain a competitive edge.
- Collaborate with the team on campaign development, messaging hooks, and brand positioning.

Required Qualifications
- 2 to 3 years of hands-on experience in social media management.
- Strong understanding of marketing fundamentals, including audience targeting, positioning, sales funnels, and conversion tactics.
- Proficiency in creating and directing short-form video content with an emphasis on hooks, pacing, and editing.
- Comfortable working with analytics and able to interpret data to explain the success or failure of posts.
- Excellent written English communication skills.
- A portfolio showcasing accounts or campaigns you have managed and grown, demonstrating measurable results.

Preferred Qualifications and Benefits
- Experience working with B2B or service-oriented businesses, particularly targeting US and UK audiences.
- Background in real estate, hospitality, or Airbnb-related industries.
- Basic knowledge of Meta Ads (Facebook and Instagram advertising).
- Salary range: PKR 80,000 to 120,000 per month.
- Hybrid work arrangement based in Lahore, with a preference for candidates who can reliably commute or are willing to relocate before starting.

Applicants will be asked to answer the following questions as part of the application process:
- Explain Sting’s recent indirect marketing strategy in your own words.
- Provide a link to your portfolio or an account you have grown, including the results achieved.

This role offers an exciting opportunity to contribute to a growing company by leveraging social media as a powerful tool for business development. If you are passionate about strategic social media management and have a proven track record of driving growth, we encourage you to apply.