Social Media Manager

Glorium Technologies (SMC) PVT LTD, a growing US-based auto brokerage and BPO firm located in Lahore, is looking for a dynamic Social Media Manager to join their team on a full-time, on-site basis. The role involves managing the company’s digital presence across platforms such as Facebook, Instagram, and LinkedIn. The ideal candidate will be responsible for creating and scheduling engaging content, running Meta Ads lead generation campaigns, and enhancing the company’s employer brand to attract top talent and commercial clients. This position requires close collaboration with the HR team and active engagement with the online community to build a strong, recognizable brand.

Key Responsibilities:
- Strategy & Content Creation: Develop and implement comprehensive social media strategies aimed at increasing brand visibility and audience engagement.
- Paid Ads Management: Set up, monitor, and optimize lead generation campaigns on Meta Ads Manager (Facebook and Instagram), focusing on acquiring quality BPO candidates and commercial leads.
- Employer Branding: Work alongside HR to highlight company culture, employee achievements, workplace events, and job vacancies through social media channels.
- Social Media Copywriting: Craft compelling and clear ad copy, post captions, and job announcements in English that drive engagement and conversions.
- Analytics & Performance Tracking: Track and analyze campaign metrics such as Cost Per Lead, Engagement Rates, and Reach on a weekly and monthly basis, providing actionable reports to improve performance.
- Community Engagement: Professionally respond to messages, comments, and candidate inquiries across all official social media platforms to maintain a positive brand image.

Required Qualifications:
- Experience: 1 to 3 years of practical experience in social media management, digital marketing, or content marketing. Experience in the BPO or call center sector is highly advantageous.
- Meta Ads Manager Proficiency: Hands-on experience with setting up Meta ad campaigns, including custom instant forms, audience targeting, and budget optimization.
- Content Creation Tools: Skilled in using graphic design and video editing tools such as Canva, Photoshop, or CapCut for creating basic visuals and short-form videos.
- Communication Skills: Strong written and verbal English communication skills are essential for producing high-quality content and engaging with the audience.
- On-Site Availability: Must be able to commute daily to the office located in Sultan Town, Lahore, near Ali Town Orange Line Metro Station.

Preferred Qualifications and Benefits:
- Competitive salary package ranging from PKR 35,000 to PKR 40,000 per month, commensurate with experience.
- A supportive and growth-oriented work environment that encourages professional development.
- Clear opportunities for career advancement within the company.

This role offers a unique opportunity to contribute to a fast-growing company’s digital marketing efforts while working in a collaborative and motivating setting. Candidates who are proactive, creative, and results-driven will find this position rewarding and impactful.