Social Media Marketing Executive

Ocean Software Digital (Pvt.) Ltd.

Karachi , Pakistan

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Posted 4 days ago 19 views Report Job

We are seeking a Social Media Marketing Executive to join our dynamic team. The ideal candidate will be creative, data-driven, and experienced in managing both paid and organic campaigns across multiple social media platforms. This role focuses on driving brand growth and engagement through strategic content creation and campaign optimization. The position is full-time, on-site, and requires working night shifts from 8 PM to 5 AM at our office located in DHA Phase 5, Karachi.

Key Responsibilities:
- Develop and execute social media strategies that align with overall business objectives.
- Manage and optimize paid advertising campaigns on platforms such as Meta, Instagram, and TikTok.
- Create engaging and consistent content to maintain a strong brand presence across all social channels.
- Monitor social media trends, competitor activities, and audience behavior to inform strategy adjustments.
- Analyze campaign performance metrics and prepare detailed reports to measure success and identify areas for improvement.
- Collaborate closely with design and client teams to ensure the delivery of high-quality and impactful campaigns.

Required Qualifications:
- A minimum of 2 years of proven experience in social media marketing, with experience in the eBook domain considered a plus.
- Strong knowledge and hands-on experience with Google Ads and Meta Ads campaigns.
- A creative mindset with the ability to recognize and adapt to emerging trends in social media.
- Excellent communication skills, both verbal and written, combined with strong analytical abilities.
- Ability to work independently while also being an effective team player.

This is a full-time, night shift role that requires on-site presence in DHA Phase 5, Karachi. Candidates must be able to commit to the specified working hours and location.