Social Media Marketing Lead

Wispa Digital, a fast-growing AI and digital marketing agency based in Pakistan, is seeking a Social Media Marketing Lead to join their team in Islamabad. This full-time, on-site role reports directly to the Head of Operations (UK) and focuses on managing and optimizing social media marketing strategies across platforms such as TikTok, TikTok Shop, Meta (Facebook & Instagram), Pinterest, and others. The ideal candidate will have a strong background in e-commerce and performance marketing, with hands-on experience in paid and organic social media campaigns. Working hours are Monday to Friday, 12:00 PM to 9:00 PM PKT, based at Blue Area, Islamabad - Kashmir Plaza.

Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with client and business goals.
- Lead and manage paid advertising campaigns on Meta, TikTok Shop, Pinterest, and other relevant platforms.
- Oversee organic social media management and content planning to drive engagement and growth.
- Plan and optimize PPC campaigns with a focus on e-commerce and conversion growth.
- Collaborate with creative teams to design and test innovative ad creatives for improved performance.
- Monitor, analyze, and report on campaign performance metrics including traffic, engagement, ROI, and conversions.
- Manage client and stakeholder relationships, ensuring alignment with broader marketing objectives.
- Utilize AI, automation, and emerging technologies to enhance campaign efficiency and innovation.
- Lead and mentor a social media and performance marketing team, fostering a results-driven environment.
- Handle multiple brands and campaigns simultaneously, prioritizing high-impact activities to meet deadlines.

Required Qualifications
- Minimum of 5 years of professional experience in social media marketing, paid social, performance marketing, or social commerce.
- Proven expertise with Meta Ads, TikTok, TikTok Shop, and Pinterest marketing and advertising.
- Demonstrated ability to manage paid social budgets and optimize campaigns against commercial KPIs.
- Strong understanding of e-commerce customer journeys and experience with Shopify or related platforms.
- Experience leading or supervising social media/performance marketing teams.
- Proficiency in social media analytics, attribution, tracking, and conversion measurement.
- Ability to work effectively in a fast-paced, agency environment managing multiple priorities.
- Excellent communication, presentation, and stakeholder management skills.
- Strong analytical thinking, problem-solving abilities, and a commercial mindset focused on revenue growth.

Preferred Qualifications and Benefits
- Experience working with UK, European, US, or other international clients is highly desirable.
- Exposure to AI integration, automation tools, and digital transformation initiatives.
- Opportunity to work with UK-focused and international e-commerce brands, gaining valuable global market experience.
- Competitive salary package ranging from PKR 100,000 to 200,000 per month, based on experience and capabilities.
- Annual performance reviews and performance-based bonus opportunities.
- Career progression within a collaborative, growth-oriented environment.
- Access to professional development and continuous learning opportunities.
- Chance to lead and build a high-performing social media marketing function at the intersection of social media, e-commerce, AI, and creative strategy.

This role is ideal for an ambitious social media leader who thrives on building strategies, leading teams, optimizing campaigns, and driving measurable business growth. If you are passionate about combining creativity, data-driven decision-making, and commercial performance to elevate brands, Wispa Digital offers a dynamic platform to advance your career.