Social Media Marketing Manager - B2B Focus - TJ / 1899017

Our client, Alframed, is seeking a Social Media Marketing Manager with a strong B2B focus to join their team in Sialkot. The successful candidate will be responsible for managing and enhancing Alframed’s presence across key social media platforms by creating engaging, professional content that highlights the company’s products, manufacturing capabilities, and quality standards. This role involves developing content calendars, producing diverse digital content such as posts, videos, and reels, and crafting targeted marketing copy aimed at international business audiences. Regular monitoring and analysis of campaign performance and social media metrics will guide strategy adjustments to maximize B2B lead generation and brand visibility.

Collaboration with internal departments and external creative professionals is essential to ensure content aligns with corporate messaging and marketing goals. Staying updated on social media trends, tools, and best practices is critical to maintaining Alframed’s competitive edge in the industry.

Key Responsibilities

- Develop and implement strategic social media marketing plans that align with company objectives.
- Manage and optimize social media profiles on platforms including LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
- Create and maintain detailed content calendars to ensure consistent and timely posting across all platforms.
- Produce a variety of digital content such as posts, professional videos, reels, product presentations, and written materials that effectively showcase surgical instruments and manufacturing expertise.
- Write clear, professional captions, product descriptions, and marketing copy tailored specifically for international B2B audiences, including buyers, importers, distributors, and medical companies.
- Plan and execute paid advertising campaigns using Meta Ads and other platforms to enhance lead generation and brand awareness.
- Conduct research and analyze competitor activities, international market trends, and customer segments to continuously refine social media strategies.
- Track, analyze, and report on social media performance metrics such as engagement rates, lead quality, and return on investment to support data-driven decision-making.
- Collaborate closely with sales, production, and creative teams—including photographers, videographers, and graphic designers—to produce accurate and impactful content.
- Ensure consistent and professional representation of the Alframed brand across all digital channels.
- Stay informed about emerging social media trends, digital marketing tools, and advertising opportunities to improve campaign effectiveness.
- Manage multiple social media campaigns simultaneously while adhering to deadlines and maintaining high-quality standards.
- Translate technical product information into engaging and accessible social media content.
- Utilize analytics tools such as Google Analytics and Social Media Insights for performance monitoring and content optimization.

Required Qualifications

- Proven experience in social media marketing with a focus on B2B audiences.
- Strong knowledge of social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
- Excellent content creation skills, including writing, video production, and graphic collaboration.
- Experience managing paid advertising campaigns on platforms like Meta Ads.
- Ability to analyze social media metrics and use data to inform strategy.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Familiarity with analytics tools such as Google Analytics and social media insights.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in the manufacturing or medical device sectors, particularly those familiar with surgical instruments, will have an advantage. The role offers an opportunity to work with a dynamic team focused on international markets, providing professional growth in digital marketing within a specialized industry.

This position is ideal for a proactive social media professional who thrives in a collaborative environment and is eager to contribute to the growth of a reputable manufacturing company on a global scale.