Social Media Marketing Specialist

This is a hybrid, full-time opportunity based in Islamabad for a Social Media Marketing Specialist at Free Mind Marketing, a dynamic 360 Digital Marketing Agency with over a decade of experience serving clients in the MENA and Canadian markets. The role involves managing and executing social media strategies across platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube for both local and international clients. Candidates should be prepared to work in a fast-paced global environment and contribute to enhancing digital visibility, driving engagement, and delivering measurable business results through creative and data-driven approaches.

Key Responsibilities
- Develop, implement, and manage social media strategies tailored to client objectives across multiple platforms.
- Plan and publish engaging content while maintaining content calendars aligned with current trends and audience preferences.
- Monitor and manage online communities, responding to audience interactions to foster engagement and brand loyalty.
- Conduct trend research to stay updated on platform best practices, hashtags, and emerging social media features.
- Analyze social media performance metrics and translate insights into actionable recommendations to optimize campaigns.
- Coordinate social media campaigns, collaborating with internal teams and clients to ensure alignment with marketing goals.
- Manage multiple client accounts simultaneously, ensuring deadlines and quality standards are consistently met.
- Utilize social media scheduling and management tools to streamline content distribution and reporting.

Required Qualifications
- Strong proficiency with Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.
- Experience in developing and executing comprehensive social media strategies.
- Solid understanding of various marketing channels including influencer marketing, email marketing, affiliate marketing, and marketing funnels.
- Expertise in creating and managing content calendars, tracking social media trends, and applying platform best practices.
- Ability to generate creative content ideas that align with brand objectives.
- Skilled in using social media management and scheduling tools.
- Competence in analyzing social media data and deriving strategic insights.
- Excellent written and verbal communication skills.
- Strong organizational abilities with keen attention to detail.
- Capability to handle multiple client accounts and meet tight deadlines effectively.
- Bachelor’s degree in Marketing, Communications, Business, Media Studies, or a related field is preferred.
- 1 to 3 years of relevant experience in social media marketing.

Preferred Qualifications and Benefits
- Prior agency experience is highly desirable and will be given preference.
- Competitive salary range of PKR 70,000 to 80,000.
- Hybrid work model with three days onsite in Islamabad and two days remote, offering flexibility and work-life balance.
- Opportunity to work with a growth-driven, innovative team focused on delivering measurable outcomes through a blend of creativity and data.

Hiring Process
Candidates will undergo a multi-step selection process starting with an application review that includes submission of a resume and portfolio or relevant social media work. Shortlisted applicants will complete an online test package assessing social media strategy, creativity, analytical skills, and cultural fit. Successful candidates will then present their work and participate in an interview with company founders and hiring managers. Final selections will join the Free Mind Marketing team to lead social media growth initiatives for diverse brands.

This role is ideal for motivated professionals eager to thrive in a fast-paced agency environment and contribute to impactful digital marketing campaigns on a global scale.