Social Media Marketing Specialist

Ocean Software Digital (Pvt.) Ltd.

Karachi , Pakistan

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Posted 10 hours ago Report Job

We are seeking a Social Media Marketing Specialist to join our team full-time at our DHA Phase 5, Karachi office. The ideal candidate will be creative and data-driven, with a strong background in managing both paid and organic social media campaigns across various platforms. This role requires working the night shift from 8 PM to 5 AM and involves driving brand growth and engagement through strategic social media efforts.

Key Responsibilities:
- Develop and execute social media strategies that align with overall business objectives.
- Manage and optimize paid advertising campaigns on platforms such as Meta, Instagram, and TikTok.
- Create compelling and engaging content to maintain a consistent brand presence across all social channels.
- Stay updated on social media trends, competitor activities, and audience behavior to inform campaign strategies.
- Analyze campaign performance metrics and prepare detailed reports to track effectiveness and ROI.
- Collaborate closely with design and client teams to ensure the delivery of high-quality marketing campaigns.

Required Qualifications:
- At least 3 years of proven experience in social media marketing, with experience in the eBook domain considered a plus.
- Strong knowledge of Google Ads and Meta Ads platforms, including campaign setup, management, and optimization.
- A creative mindset with the ability to quickly identify and adapt to emerging trends in social media.
- Excellent communication skills paired with strong analytical abilities.
- Ability to work independently while also contributing effectively as part of a team.

This is a full-time, on-site position requiring commitment to the night shift schedule. Candidates must be willing and able to work from the DHA Phase 5 office in Karachi.

If you are passionate about social media marketing and ready to take on a challenging role that combines creativity with data-driven decision-making, we encourage you to apply.