Tossdown is a SaaS-based marketing agency specializing in e-commerce and digital marketing solutions tailored specifically for the food industry. We partner with food businesses to create e-commerce websites, mobile applications, and deliver impactful digital marketing strategies. By combining intelligent technology with expert services, we empower restaurants to build strong customer relationships and achieve sustainable growth.
Key Responsibilities
- Receive client handover from sales and gain a clear understanding of client objectives, brand guidelines, and key performance indicators (KPIs).
- Serve as the primary point of contact for clients, maintaining ongoing communication to address day-to-day needs.
- Coordinate effectively across internal teams to ensure deadlines are met and quality standards are upheld.
- Conduct qualitative and quantitative research to analyze audience behavior, market trends, and the competitive landscape.
- Develop content strategies that align with client goals and performance marketing objectives.
- Plan and manage monthly content calendars, including posts, stories, and campaigns across various social media platforms.
- Collaborate with cross-functional teams to produce high-quality visuals and copy that reflect the client’s brand identity.
- Oversee the timely scheduling and publishing of content while maintaining consistency and quality.
- Support influencer and creator collaborations by managing briefing processes, approvals, and monitoring deliverables.
- Track and analyze engagement, reach, and campaign effectiveness in partnership with performance marketing teams.
- Document client feedback and insights to continuously improve content and campaign strategies.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, Media Studies, or a related field.
- 3-4 years of experience in social media marketing, content strategy, and client coordination, preferably within an agency environment and working with international clients.
- Strong knowledge of social media platforms such as Instagram, Facebook, LinkedIn, and TikTok, including their algorithms.
- Proven experience in content planning, campaign execution, and performance tracking.
- Solid understanding of audience research, competitor analysis, and trend identification.
- Ability to collaborate effectively with creative, design, and performance marketing teams.
- Excellent communication and client management skills.
- Familiarity with key performance metrics including reach, engagement, click-through rates (CTR), and conversions.
- Knowledge of influencer marketing and the processes involved in creator collaborations.
- Capability to manage multiple clients and deadlines in a fast-paced environment.
- Strong understanding of brand tone, guidelines, and maintaining content consistency.
This role offers the opportunity to work in a dynamic environment where innovation meets the food industry’s unique marketing needs. If you are passionate about digital marketing and client success, and enjoy working collaboratively across teams, tossdown provides a platform to grow your career while making a tangible impact.
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