Social Media Officer

Salary: PKR 65,000 - 70,000 per month
Job Title: Social Media Officer
Experience: Minimum 1.5 years
Education: Bachelor’s degree (required)
Company: Pentagon Food Group
Employment Type: Full-time
Location: Rawalpindi, Pakistan
Working Hours: Monday to Friday, 12:00 PM to 9:00 PM (In-person)

As a Social Media Officer at Seven Tides Digital, you will be the brand’s voice across various online platforms. Your role involves creating, managing, and expanding the company’s social media presence with professionalism and creativity. You will focus on building relationships, engaging audiences, and driving measurable results through innovative campaigns that support sales, marketing, and brand awareness.

Key Responsibilities
Content Creation & Management:
- Develop, schedule, and manage engaging content across platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Design graphics, write captions, and produce videos that align with the brand’s identity and business objectives.
- Maintain a content calendar to ensure consistent, varied, and relevant posts.

Community Engagement:
- Respond promptly to comments, messages, and inquiries from followers.
- Build and nurture relationships with customers, partners, and influencers.
- Monitor brand-related conversations to maintain a positive online reputation.

Campaigns & Strategy:
- Plan and execute social media campaigns supporting product launches, promotions, and events.
- Collaborate with sales and e-commerce teams to drive traffic and boost online sales.
- Identify social media trends and apply creative ideas to keep the brand relevant.

Analytics & Reporting:
- Track key performance indicators such as engagement, reach, impressions, clicks, and conversions.
- Prepare regular performance reports for management, highlighting successes and areas for improvement.
- Use insights to optimize content and campaign strategies.

Collaboration:
- Work closely with graphic designers, video editors, and SEO officers to ensure integrated marketing efforts.
- Coordinate with sales and customer service teams to address customer feedback and promote services.
- Partner with external agencies, influencers, and media outlets as needed.

Brand Development:
- Maintain a consistent tone, style, and visual identity across all social media channels.
- Ensure all communications reflect trust, professionalism, and a customer-first approach.
- Contribute actively to strengthening the company’s digital brand identity.

Required Qualifications
- Bachelor’s degree in Business Administration or a related field.
- Minimum of 1.5 to 2 years of experience in digital marketing or a similar role.
- Excellent communication and negotiation skills.
- Strong attention to detail and organizational abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Effective problem-solving skills and professionalism in handling challenging conversations.

Preferred Qualifications and Benefits
- Competitive salary and benefits package.
- Opportunities for career growth and professional development.
- A collaborative and dynamic work environment fostering creativity and teamwork.

This role offers a unique opportunity to shape and grow the social media presence of a leading food group while working in a supportive and engaging environment. If you are passionate about digital marketing and brand building, this position will allow you to make a significant impact.