Social Media - Performance Marketer

We are seeking a skilled Performance Marketer to enhance and expand our digital presence across various social media platforms. The successful candidate will be responsible for managing social media channels, executing data-driven paid marketing campaigns, and improving overall engagement and campaign effectiveness. This role requires a proactive individual who can analyze trends, monitor competitors, and optimize advertising efforts to drive measurable results.

Key Responsibilities

- Manage social media accounts including Facebook, Instagram, TikTok, WhatsApp, LinkedIn, and YouTube.
- Plan, schedule, and publish engaging social media content consistently.
- Create, run, and optimize Meta Ads campaigns to maximize ROI.
- Monitor ad performance, control budgets, and analyze return on investment.
- Conduct thorough competitor and market research to inform strategies.
- Research trending topics, reels, hashtags, and viral content opportunities.
- Collaborate closely with designers and video editors to produce compelling creative assets.
- Monitor audience engagement by managing comments, direct messages, and interactions.
- Develop and implement strategies to increase followers and boost engagement rates.
- Track and report on social media and campaign performance regularly.
- Prepare detailed monthly performance reports for review.
- Manage social media activities related to product launches, promotions, and events.
- Stay updated on the latest social media trends, platform updates, and algorithm changes.

Required Qualifications

- 1 to 3 years of experience in Performance Marketing, Social Media Marketing, or Digital Marketing.
- Proven hands-on experience with Meta Ads Manager and Facebook/Instagram advertising.
- Demonstrated ability to manage multiple social media platforms effectively.
- Strong understanding of social media analytics and key performance metrics.
- Excellent competitor and market research skills.
- Ability to identify and leverage social media trends to benefit campaigns.
- Strong communication and organizational skills.
- Experience working collaboratively with creative teams and managing multiple campaigns simultaneously.

Preferred Qualifications

- Knowledge of Google Analytics, GA4, or other marketing analytics tools is an advantage.

This full-time position is based in Karachi, Pakistan, and offers an exciting opportunity to contribute to a dynamic marketing team focused on digital growth and innovation. If you are passionate about social media performance marketing and enjoy working in a fast-paced environment, this role is an excellent fit.