Social Media Specialist

MULTIINSIGHT - DTC CRO & Growth Agency

Islamabad , Pakistan

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Posted 2 days ago 9 views Report Job

We are seeking a Social Media Specialist to join our team at Multiinsight in Islamabad. This full-time, onsite role operates Monday to Friday from 4 PM to 1 AM. The position focuses on building multiple personal brands within the e-commerce space, including Shopify, Amazon, and digital growth platforms. The primary objective is to develop a content-driven authority ecosystem that generates inbound leads and accelerates business growth. This role goes beyond simply posting content; it requires strategic planning, creative ideation, and leveraging AI tools to optimize content production and distribution.

Key Responsibilities

Content Strategy & Planning:
Develop tailored strategies for platforms such as Instagram, TikTok, YouTube, LinkedIn, and X. Conduct research on viral trends, competitor content, and high-performing formats specific to e-commerce. Create and maintain weekly and monthly content calendars aligned with business objectives.

Content Ideation, Scripting & Messaging:
Generate viral hooks, video concepts, and series ideas. Write or guide the creation of short-form scripts, long-form video outlines, and LinkedIn content. Ensure all messaging supports authority building and lead generation.

AI-Driven Content Systems:
Utilize AI tools to generate ideas, enhance scripts, repurpose content, and analyze performance data. Build workflows that increase content output, reduce production time, and continuously test new AI technologies.

Content Production Management:
Plan and manage content shoots and recording schedules. Direct the founder on delivery, hooks, and on-camera performance. Collaborate closely with video editors by providing clear briefs to maintain consistent editing style and quality.

Distribution & Repurposing:
Transform one piece of content into multiple assets such as shorts, reels, carousels, and LinkedIn posts. Ensure consistent posting across platforms and maximize reach through intelligent distribution strategies.

Platform Optimization & Growth:
Optimize social media profiles by refining bios, covers, thumbnails, and links. Understand and leverage platform algorithms, track trends, and adapt strategies promptly to maintain growth.

Analytics & Performance Tracking:
Monitor key metrics including views, engagement, follower growth, and lead generation. Identify successful content patterns and iterate strategies based on data insights.

Lead Generation Alignment:
Align content with offers, funnels, and calls-to-action to support the inbound sales pipeline, facilitating smooth transitions from content to direct messages and calls.

Required Qualifications

- Minimum 2 years of experience managing personal brands or content-driven social media accounts.
- Strong expertise in Instagram, TikTok, YouTube, LinkedIn, and X platforms.
- Proficiency with AI tools and automation workflows such as ChatGPT.
- Ability to identify viral trends and content patterns effectively.
- Excellent copywriting skills, including crafting hooks, scripts, and posts.
- Experience collaborating with editors and content teams to deliver high-quality outputs.

Preferred Qualifications

- Experience in e-commerce platforms like Shopify and Amazon.
- Background in digital marketing or agency environments.
- Understanding of sales funnels and conversion psychology.
- Basic video editing knowledge is a plus.

This role offers the opportunity to work in a dynamic environment focused on innovative content strategies and digital growth. If you are passionate about social media, content creation, and leveraging AI to drive business results, this position is an excellent fit.