Social Media Strategist & Content Creator

Search O Pal Trainings, the professional development arm of Search O Pal, focuses on equipping individuals and organizations with practical, industry-relevant skills. The division specializes in professional skills development, corporate training, and digital and technology competencies. Their programs emphasize real-world applications, workplace readiness, and measurable career growth. Additionally, the team prioritizes sales and business development, AI-driven content creation, and career advancement through targeted, industry-aligned training. The learning environment is designed for those eager to enhance their career prospects while staying current with evolving market demands.

We are seeking a full-time, on-site Social Media Strategist & Content Creator based in Lahore. This position is open exclusively to female candidates. The role involves crafting and implementing social media strategies across various platforms to promote training programs, increase brand visibility, and engage target audiences effectively. Daily responsibilities include developing content calendars, producing and publishing posts, managing community interactions, and analyzing performance metrics to optimize results.

Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with organizational goals.
- Collaborate closely with trainers and internal teams to transform training content into engaging digital campaigns.
- Create platform-specific content, including text, images, short videos, and reels, tailored for major social media channels.
- Manage and maintain a consistent brand voice across all social media platforms.
- Monitor social media trends, tools, and best practices to enhance campaign effectiveness continuously.
- Oversee community management by responding to comments, messages, and fostering positive audience interactions.
- Track and analyze social media performance using analytics tools, providing data-driven recommendations for improvement.
- Organize and maintain content calendars, ensuring timely delivery of campaigns and posts.
- Work collaboratively with marketing, training, and business development teams to align social media efforts with broader organizational initiatives.

Required Qualifications
- Proficiency in Social Media Marketing and Social Media Optimization (SMO), with experience planning, executing, and optimizing campaigns across multiple platforms.
- Strong communication and public relations skills to engage audiences and professionally represent the brand online.
- Ability to develop and implement effective content strategies that resonate with target audiences and support business objectives.
- Experience in creating diverse content formats suitable for different social media channels, including text, images, and short-form videos.
- Familiarity with social media analytics and reporting tools to measure performance and inform strategic decisions.
- Excellent organizational and time-management skills, capable of handling multiple campaigns and content schedules simultaneously.
- A collaborative approach with the ability to work effectively across cross-functional teams.
- Bachelor’s degree in Marketing, Communication, Media Studies, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
- Previous experience in the education, training, or professional development sectors is considered an advantage.

This role offers the opportunity to contribute to a dynamic team focused on impactful learning and career growth initiatives. Candidates passionate about social media strategy and content creation within a professional development context will find this position rewarding.