We are seeking a creative and research-oriented Social Media Strategist and Content Writer to join our educational consultancy team. The ideal candidate will be responsible for crafting engaging, informative, and results-driven content that supports our marketing goals. This role requires a strong understanding of social media platforms and trends, along with the ability to produce clear and compelling content tailored to the education and study-abroad sectors. The position is full-time and based in Johar Town.
Key Responsibilities
- Develop and implement social media content strategies across Facebook, Instagram, LinkedIn, and TikTok.
- Conduct thorough research on topics related to education, study abroad, universities, visas, and industry developments.
- Write engaging captions, posts, carousel content, reel scripts, blogs, and campaign materials that resonate with the target audience.
- Keep up-to-date with current trends in study abroad, student preferences, popular destinations, universities, and relevant industry news.
- Create monthly content calendars that align with overall marketing objectives and business goals.
- Collaborate closely with design and marketing teams to produce high-quality, cohesive content.
- Monitor emerging social media trends and identify new opportunities for content creation.
- Analyze the performance of published content and recommend improvements to enhance engagement and reach.
Required Qualifications
- Minimum of 1 year of experience in social media management, content writing, digital marketing, or a related field.
- Strong proficiency in English writing and communication skills, with the ability to create professional and engaging content.
- Excellent research skills and the ability to gather accurate information from diverse sources.
- Ability to simplify complex information into clear, engaging, and easy-to-understand content formats.
- Good knowledge of social media platforms and awareness of current content trends.
- Creative mindset with strong attention to detail and the ability to work independently and collaboratively.
Preferred Qualifications and Benefits
- Experience in the education sector, study abroad consultancy, immigration services, or related industries is highly desirable.
- Opportunity to work in a dynamic and supportive environment focused on educational consultancy and student success.
- Exposure to diverse content formats and social media channels, enhancing professional growth in digital marketing and content strategy.
This role offers a chance to contribute meaningfully to the educational consultancy’s digital presence while developing your skills in content creation and social media strategy. If you are passionate about education and skilled in crafting compelling narratives, we encourage you to apply.