Social Media Strategist

We are seeking a reliable, strategic, and highly organized Social Media Strategist / Social Media Lead to manage social media planning, competitor analysis, content strategy, reporting, and execution coordination across multiple client accounts. This role goes beyond basic posting or scheduling; the ideal candidate will think strategically, understand diverse client industries, analyze competitors, identify content opportunities, guide execution teams, and enhance social media performance through data-driven insights.

Key Responsibilities

Social Media Strategy:
Develop tailored monthly social media strategies for each client, including content themes, campaign ideas, and posting guidelines aligned with client goals. Ensure that social media plans are unique and customized, avoiding generic or duplicated approaches. Recommend diverse content formats such as static posts, carousels, reels, videos, polls, quizzes, testimonials, educational posts, and promotional campaigns. Align strategies with client industry specifics, audience behavior, brand positioning, and business objectives.

Competitor Analysis:
Conduct thorough competitor research for assigned clients, analyzing content types, posting frequency, engagement metrics, offers, messaging, creatives, hooks, and audience reactions. Identify competitors’ strengths and opportunities for clients to outperform. Prepare detailed competitor analysis reports with actionable recommendations to refine content calendars and reporting.

Content Planning & Calendar Management:
Create and maintain monthly social media content calendars. Collaborate closely with content writers, graphic designers, video editors, and project managers to review captions, post concepts, creative briefs, and content directions. Ensure all content is client-specific, relevant, timely, and strategically aligned. Maintain accuracy and timely delivery of the content calendar.

Reporting & Performance Analysis:
Review social media performance on a monthly basis, tracking engagement rates, reach, impressions, follower growth, content format effectiveness, and individual post performance. Identify successes, shortcomings, and areas for improvement. Provide client-specific insights and recommendations, avoiding generic reporting language and repetitive goals.

Team Coordination:
Work collaboratively with designers, video editors, content writers, and project managers to assign, follow up, and complete tasks on schedule. Communicate any blockers early and maintain clear task updates using project management tools such as Asana. Support departmental discipline, deadlines, and quality control.

AI-Assisted Research & Content Improvement:
Leverage AI tools responsibly for research, ideation, content variations, and competitor analysis to enhance efficiency. Avoid generic AI-generated content by editing and refining outputs to ensure they are client-specific, accurate, and valuable. Use AI to improve speed and quality without compromising content value.

Required Qualifications

- 3–5 years of experience in social media strategy, preferably within an agency environment
- Proven ability to manage multiple client accounts simultaneously
- Strong skills in competitor analysis and creating detailed reports
- Deep understanding of engagement metrics, reach, follower growth, and content performance
- Expertise in developing client-specific social media plans and creative direction
- Proficiency with platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts
- Strong written communication and organizational skills with effective deadline management
- Experience collaborating with designers, writers, video editors, and project managers
- Ability to use AI tools for research, ideation, and content support
- Capability to prepare clear, insightful performance reports with actionable recommendations

Preferred Qualifications and Benefits

Experience working with service-based industries such as healthcare, legal, home services, B2B, local businesses, or professional services is a plus. This position offers the flexibility of remote work, allowing you to contribute from any location while managing multiple client accounts effectively.

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This role is ideal for a strategic thinker who thrives in a dynamic environment and is passionate about driving social media success through innovation, collaboration, and data-driven decision-making.