Sr. Google Ads Specialist - UK/USA

We are seeking a seasoned Google Ads Specialist with 5 to 7 years of extensive experience managing performance-focused campaigns for clients based in the UK and USA. The ideal candidate will have a strong background in handling e-commerce and lead generation accounts, demonstrating expertise in planning, launching, optimizing, and scaling Google Ads campaigns. This role requires effective communication skills to liaise with clients and internal teams, ensuring campaign goals align with business objectives. The position is full-time and onsite, located in Gulberg 3, Lahore, with working hours from 12:30 PM to 9:30 PM.

Key Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns across various formats, including Search, Performance Max, Shopping, and Display.
- Develop tailored strategies for e-commerce and lead generation brands to maximize campaign effectiveness.
- Conduct thorough keyword research, competitor analysis, search-term analysis, and manage negative keywords to improve targeting.
- Optimize campaigns based on key performance indicators such as ROAS, CPA, CPL, CTR, conversion rates, and overall profitability.
- Manage and refine Google Shopping and Performance Max campaigns to enhance performance.
- Monitor and adjust budgets, bids, targeting parameters, and overall campaign performance to meet objectives.
- Set up and troubleshoot conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager implementations.
- Analyze campaign data regularly and provide actionable insights and performance reports to stakeholders.
- Continuously test and improve ads, audience segments, keywords, landing pages, and campaign structures for better results.
- Identify opportunities to scale successful campaigns while maintaining or improving performance metrics.
- Stay up-to-date with the latest Google Ads platform updates, automation tools, AI features, and industry best practices.

Required Qualifications
- 5 to 7 years of professional experience specifically in Google Ads and PPC campaign management.
- Proven track record working with clients from the UK and USA markets.
- Strong hands-on experience with e-commerce and lead generation campaigns.
- In-depth knowledge of Google Search, Performance Max, Shopping, Display, and YouTube advertising platforms.
- Solid understanding of key metrics including ROAS, CPA, CPL, conversion tracking, attribution models, and campaign optimization techniques.
- Proficient in GA4, Google Tag Manager, and Google Merchant Center.
- Excellent analytical and problem-solving abilities to interpret data and make informed decisions.
- Strong English communication skills, both written and verbal, to effectively interact with clients and team members.
- Ability to independently manage campaigns and apply data-driven strategies.
- Experience working in agency or client-facing roles is an advantage.
- Must be willing and able to work full-time onsite in Lahore.

Preferred Qualifications and Additional Information
We are looking for a candidate who takes full ownership of Google Ads accounts, understands broader business goals, and confidently communicates with clients to deliver measurable results. This role is not suited for individuals who only perform basic campaign setups; rather, it requires a strategic thinker capable of driving growth and performance. Only candidates with international experience managing UK and USA campaigns will be considered.

This opportunity offers a dynamic work environment where you can leverage your expertise to make a significant impact on client success and business growth.