Sr. Social Media Executive

IPS Pakistan is seeking a talented and experienced Senior Social Media Executive to join our dynamic team. The ideal candidate will be creative and innovative, with a strong ability to develop engaging social media strategies and produce AI-powered content. This role involves managing influencer marketing campaigns and leveraging the latest tools and platforms to maximize brand visibility and audience engagement. Candidates should have 2-3 years of relevant experience and be ready to contribute to a fast-paced, results-driven environment based in Lahore.

Key Responsibilities:
- Develop and implement comprehensive social media strategies, content calendars, and campaigns aligned with brand goals.
- Create AI-powered content, including posts, reels, videos, visuals, and innovative creative concepts.
- Write scripts, captions, storytelling frameworks, and voiceovers tailored for social media platforms.
- Plan, coordinate, and manage influencer marketing campaigns, including influencer research, outreach, collaboration, and campaign execution.
- Monitor and analyze social media trends, audience engagement, and campaign performance to optimize future strategies.

Required Qualifications:
- 2-3 years of proven experience in social media marketing and content creation.
- Strong understanding of social media algorithms, brand positioning, and audience engagement techniques.
- Proficiency in Meta Business Suite, Canva, CapCut, and social media scheduling tools.
- Hands-on experience with AI-driven tools such as ChatGPT, Gemini, Midjourney, Runway, Veo, or similar platforms for content creation.
- Excellent creative writing, copywriting, scripting, and video content production skills.
- Knowledge of influencer marketing processes, campaign analytics, and performance reporting.

Preferred Qualifications and Skills:
- Advanced skills in AI scripting, text-to-video, image generation, AI voiceovers, and video editing workflows.
- Ability to utilize social media analytics tools effectively and prepare detailed campaign performance reports.
- Strong organizational and communication skills to manage multiple campaigns and collaborate with influencers and internal teams.

This position is based at IPS Pakistan’s office in Lahore, offering an opportunity to work in a creative environment where innovation and strategic thinking are highly valued. If you are passionate about social media marketing and eager to work with cutting-edge AI tools, this role is an excellent fit.

Interested candidates are encouraged to apply by submitting their CV through the appropriate channels.