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Strategist And Storyteller

Company Description A-Square Connected is a strategy-first creative partner that helps brands move beyond one-way digital communication into real, engaging dialogue. Led by award-winning storyteller and strategist Alina Anas, the team builds campaigns that connect, content that resonates, and communities that interact. A-Square focuses on brand and creative strategy, social media narratives, influencer partnerships, campaign design, digital production, community engagement, and trend forecasting.

The company is driven by sharp thinking, brave ideas, and purpose-led creativity, supporting brands that are launching, scaling, or reinventing. With a playful culture championed by its mascots Spark and Munch, A-Square offers a collaborative environment for creative strategists and storytellers who want to make brands truly talk.

Role Description The Strategist and Storyteller is a full-time, on-site role based in Karāchi. This role develops brand and creative strategies, shapes narratives across social and digital channels, and ensures that each campaign aligns with the brand’s voice and business objectives. Day-to-day responsibilities include researching audience insights and trends, crafting content concepts and storylines, collaborating with designers and producers, and contributing to campaign design and digital production.

The Strategist and Storyteller will also help manage community engagement, support influencer and talent collaborations, and refine messaging based on performance data and feedback. This position works closely with the founder and broader team to create bold, conversation-starting ideas that keep brands relevant and talked about.

Qualifications

Ability to develop brand and creative strategies, including positioning, messaging frameworks, and campaign narratives.
Strong storytelling skills across formats (social media, long-form, short-form, scripts) with a focus on clear, engaging, and on-brand content.
Experience in social media content planning and community engagement, including managing conversations and fostering online communities.
Familiarity with influencer and talent collaborations, including identifying partners, shaping campaign concepts, and coordinating deliverables.
Comfort with digital production and campaign design workflows, working closely with creative, design, and production teams.
Proficiency in research and trend analysis to mine insights, forecast cultural and digital trends, and translate findings into actionable ideas.
Excellent written and verbal communication skills in English; additional language skills relevant to Karāchi audiences are a plus.
Demonstrated ability to work collaboratively in a fast-paced creative environment and manage multiple projects and deadlines.
Prior experience in brand strategy, content creation, or digital marketing within a creative, media, or agency-style setting is strongly preferred.
Bachelor’s degree in Communications, Marketing, Media Studies, Literature, or a related

Skills

Trend Analysis Talent Collaborations Campaign Narratives Messaging frameworks Brand Positioning Verbal Communication Written Communication Project Management Performance Analysis Messaging Development Brand Strategy Audience Research Digital production Campaign Design influencer partnerships Community Engagement Social Media Content Planning Storytelling Creative Strategy

Job Details

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

First Shift (Day)

Job Location:

Karachi, Pakistan

Gender:

No Preference

Age:

18 - 65 Years

Minimum Education:

Bachelors

Degree Title:

bachelor degree

Career Level:

Mid-Level

Maximum Experience:

5 Years

Apply Before:

Oct 28, 2026

Posting Date:

Oct 22, 2026

A-Square Connected

· 11-50 employees - Karachi

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