Strategist (Creative Social )

We are seeking a Creative Strategist to join our team in Karachi, working from 12 PM to 8:30 PM Monday through Friday, with alternate Saturdays from 12 PM to 4 PM. This role involves understanding clients’ businesses deeply to develop meaningful ideas that translate into engaging content and visuals. The ideal candidate will skillfully combine AI tools with original research, storytelling, and creative judgment to produce authentic and relevant content that resonates with target audiences.

Key Responsibilities

- Creative Strategy: Conduct thorough research on audiences, competitors, and market trends to generate ideas aligned with each client’s brand and objectives.
- Content and Storytelling: Craft compelling hooks, captions, reel scripts, advertising copy, and calls to action that connect emotionally with audiences.
- LinkedIn Content: Develop professional posts, carousels, and thought leadership pieces tailored for company pages and personal profiles, adapting tone and style accordingly.
- Visual Creation: Use AI tools and Canva to develop visual concepts, collaborating with graphic designers to produce polished and consistent creative assets.
- Creative Briefs: Provide clear, detailed briefs to designers that outline audience, objectives, messaging, visual references, and deliverables.
- Client Coordination: Engage with clients to understand requirements, present ideas, explain creative decisions, gather feedback, and manage approvals alongside the internal team.
- Website Content and Direction: Assist in shaping website and landing page messaging, content structure, and visual concepts (note: website development is not part of this role).
- Quality and Delivery: Review all copy and visuals for accuracy, clarity, and brand consistency. Manage revisions and prepare comprehensive content packages for the social media team.

Required Qualifications

- A strong portfolio showcasing writing, creative ideas, and visual thinking, with clear identification of your personal contributions.
- Excellent storytelling instincts and the ability to articulate why an idea suits its intended audience.
- Practical experience creating content for business or client social media accounts, especially LinkedIn.
- Confidence in using AI tools for research, ideation, writing refinement, and visual content creation.
- Sound judgment to enhance generic AI outputs, verify facts, and avoid fabricated claims or experiences.
- Clear and effective communication skills for collaborating with clients and graphic designers.
- Ability to manage deadlines, incorporate feedback, and handle multiple project briefs simultaneously.

Preferred Qualifications and Benefits

This is a full-time, permanent position offering a competitive benefits package including medical insurance, OPD allowance, gratuity, yearly bonuses, and performance-based incentives. The role provides an opportunity to work in a dynamic environment where creativity and strategic thinking are highly valued.

If you are passionate about combining AI with human creativity to produce authentic content that truly connects, this role offers a platform to grow and make a meaningful impact.