Team Leader – Cold Calling

VirtualRep, a leading social media marketing and digital operations company based in Pakistan, specializes in providing white-label services to agencies and businesses across the USA. As part of our ongoing expansion, we are seeking an experienced and results-oriented Team Leader to oversee our cold-calling operations. This role focuses specifically on selling social media marketing agency services. The ideal candidate will have a strong background in cold calling within the digital marketing or social media marketing niche, with proven leadership skills to coach and drive a high-performing team.

Key Responsibilities
- Lead and manage a team of cold callers dedicated to generating leads and setting appointments for social media marketing services.
- Conduct and supervise outbound calls targeting US-based business owners, franchise owners, and key decision-makers.
- Develop and implement effective cold-calling strategies, scripts, and outreach processes to maximize results.
- Train, coach, and continuously enhance the performance of the cold-calling team members.
- Monitor daily, weekly, and monthly KPIs, including calls made, conversations held, qualified leads generated, appointments set, and conversions achieved.
- Review recorded calls and provide constructive feedback to improve communication and closing techniques.
- Handle objections and guide the team on effective responses and sales tactics.
- Maintain accurate lead and call records within the CRM system.
- Coordinate closely with Business Development and Sales teams to ensure smooth lead handoffs.
- Identify performance gaps and implement strategies to consistently meet or exceed team targets.
- Prepare regular performance reports for management review.

Required Qualifications
- Minimum of 2–3 years of hands-on cold-calling experience, preferably within social media marketing, digital marketing, SEO, or advertising agency environments.
- Prior experience in leading or supervising a cold-calling or sales team.
- Strong understanding of selling social media marketing agency services to US-based businesses.
- Excellent English communication skills, with a professional and confident speaking style.
- In-depth knowledge of cold-calling techniques, objection handling, lead qualification, and appointment setting.
- Proven ability to coach, motivate, and manage a team effectively.
- Experience working with CRM systems and managing sales pipelines.
- Strong analytical and reporting skills to track and improve team KPIs.
- Target-driven, proactive, and highly motivated personality.
- Ability to work effectively during USA business hours.

Additional Information
This is an on-site position based in Gulberg, Lahore, with working days from Monday to Friday. The role requires working according to USA time zones. The salary range for this position is PKR 80,000 to 100,000 per month, commensurate with experience.

VirtualRep offers an opportunity to lead a dynamic team within a growing company focused on the digital marketing sector. If you have a passion for sales leadership and cold-calling excellence in the social media marketing niche, this role provides a challenging and rewarding environment to advance your career.