Tech Lead Analytics

mobileLIVE, an award-winning technology company based in Canada and North America, is seeking an experienced Offshore Tech Lead - Analytics to join their team in Lahore. This hybrid role requires onsite presence two days a week and demands a strong developer-focused background to bridge digital analytics implementation, frontend engineering, data layer architecture, and tag management across web, mobile, and eCommerce platforms. The successful candidate will be responsible for maintaining the technical health of the analytics ecosystem, writing hands-on JavaScript, designing standardized data layer schemas, troubleshooting complex telemetry, and providing daily technical guidance to analytics engineers and development teams.

Key Responsibilities

- Frontend & JavaScript Development: Build, review, troubleshoot, and optimize custom JavaScript for browser-based instrumentation, data layer manipulation, DOM manipulation, and custom event orchestration.

- Tag Management & MarTech Implementation: Lead the setup and maintenance of Google Tag Manager (GTM), Adobe Launch, Adobe Analytics, and GA4 containers across web, mobile, and server-side integrations such as Conversion APIs and Tag Gateway.

- Data Layer Architecture & Standardization: Design, standardize, and govern reusable web and mobile data layer specifications and event schemas for traditional websites, single-page applications (SPAs), and native mobile environments including Firebase.

- Analytics & Event Engineering: Develop custom JavaScript within tag managers and support tools like Quantum Metric for event creation, selectors, session replay, and friction point tracking, ensuring strict PII masking and encryption standards.

- Technical Troubleshooting & Debugging: Utilize browser developer tools (Console, Network, Breakpoints), tag manager debuggers, and logging to diagnose JavaScript execution, asynchronous processing, payload construction, and API timing issues.

- Technical Team Leadership: Provide day-to-day technical leadership, conduct code reviews, establish architectural standards, and mentor analytics engineers, QA resources, and frontend developers embedded within product teams.

- Cross-Functional Enablement: Collaborate with Product, Engineering, Marketing, Media, Privacy, and Legal teams to embed tracking, consent management, and data governance into the software development lifecycle.

- Quality Assurance & Release Validation: Manage QA lifecycle using validation tools such as GA4 DebugView, GTM Preview, and Adobe Debugger to ensure data accuracy and maintain telemetry quality across digital releases.

- Governance & Privacy: Ensure all tracking scripts, session-replay tools, and data collection setups comply with global data privacy laws and consent frameworks including OneTrust and Google Consent Mode.

Required Qualifications

- Minimum of 5 years’ experience in digital analytics implementation, analytics engineering, or frontend development with a focus on analytics tracking.

- Strong eCommerce analytics experience, including implementation and optimization of tracking for digital retail platforms, checkout flows, conversion funnels, and purchase data layers.

- Advanced proficiency in writing, debugging, and optimizing custom JavaScript for web instrumentation, DOM manipulation, and payload construction.

- Extensive hands-on experience with enterprise tag management systems such as Google Tag Manager (GTM), Adobe Launch, Adobe Analytics, and GA4.

- Proven expertise in designing, implementing, and governing enterprise web and mobile data layers and event schemas.

- Mastery of browser developer tools (Network panel, Console, Breakpoints) and platform debuggers for troubleshooting complex analytics issues.

- Practical skills in SQL and Python for data manipulation, querying, and advanced analytics workflows.

- Experience configuring custom events and privacy-compliant data capture in tools like Quantum Metric or Dynatrace.

Preferred Qualifications and Benefits

- Experience in telecommunications or large-scale digital retail/eCommerce industries.

- Familiarity with server-side tagging, Conversion APIs (CAPI), and Tag Gateway setups.

- Hands-on experience with consent management frameworks such as OneTrust and Google Consent Mode.

- Knowledge of data visualization tools including Tableau, Power BI, Looker, and AI-driven predictive analytics.

What You’ll Bring

A developer-first mindset combined with strong technical leadership and problem-solving skills. Proven ability to mentor teams, conduct code reviews, and enforce technical best practices. Excellent communication skills to translate complex JavaScript and data layer architectures into clear guidance for non-technical stakeholders. A relentless focus on data integrity, clean code, and privacy compliance.

Why Join Us?

This is an exciting opportunity to lead technical analytics engineering across large-scale enterprise channels, shaping data layer architectures and instrumentation strategies that power critical customer insights. Join mobileLIVE and contribute to innovative analytics solutions that drive business success.